March 18, 2016
It is very essential to decide in advance how you are
Q1. Are the high traffic driving keywords good enough to be targeted?
It is not for sure that the keywords which your competitor is ranking for are worth for you too. You need to collect all the potential competitor’s keyword and decide which of them you can use. And which are absolutely no use for you. As an example- the keywords ‘
Q2. What is the competition all about?
Study your competitor carefully. Note the differences between the products of you two. Focus on why people will choose one brand over
Q3. What your customers think about your competition?
So you already have an army of customers, but is that enough for you? No, nothing is enough. What you can do is ask about your competitor from your audiences. Ask about why they chose you over them. And if they would like to try their product or they are satisfied
Now you have done the research and you know the areas where you lag and areas where your competitor does. You need to decide which approach to take- you make your own content or You go for 3rd party hosted content. Either of approaches is good. And there is no debate about which is better and what should be done first, You can go for both if like.
Not targeting the correct keyword will take you nowhere. You have to firstly decide those potential keywords that give some value to your brand, despite the fact they have branded keyword of your competitor. This we have discussed before too, but let us tell you the example- ‘
Now you know the keywords, but you
Point out your weak areas too. And leave the end decision to your audiences. Just do the suggestion part. No need to
In addition, you can include the snapshots of blogs or forums that recommended your product or advised to prefer your product over your competitor’s. It is the perfect way to attract smart audiences who purchase everything after reading reviews online.
If praising your own product is too much for you, or you want to earn extra credibility for your product, the only way is 3rd party hosted content. Now this content may be a guest post, where you have no role in the comparative review. It will lead to a certain trust factor. Otherwise, you can also ask some blogger to do the same. Thus people will be notified that your product is better alternative or better reviewed than ‘glowista’ products.
Except these, you can also try advertising. Native ads are very popular nowadays. Pay another site to put an ad of your products. Some blogger does that for free, if they are your loyal customers. Keep such customers closer. Furthermore, you can open a discussion forum, where people can discuss the utility of both brands and reach to a conclusion by themselves.
Once you have put up the content, next comes to notify the customers about that. A good promotion will make your content visible to the potential customers and results into conversion. You can have some help in this task, if you have a good relationship with your loyal and returning customers. They will promote your content just out of passion for free. You know the importance of influence marketing today. Just contact some brand influencers who can add wings to your conversions. You can advertise in newspapers or social media. Thus your content can be shared over a larger audiences. Email your subscribers that have not purchased anything from you till now, or have made a purchase a long time back. Give them a reason to come back.
At last as aword of advice, the brand names often have some copyright issues and legal implications. Consult your advocates first. Ask them if creating such a content will end up in lawsuit. As a caution, always take help from professionals like austin seo, they can help you to create brand awareness and rank better than your competitor.
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