Growth Teams: Right Teams

By


Growth Teams: Right Teams

As a product surpasses early adopters, growth compounds in complexity and difficulty. The first stage of growth usually involves scrappy techniques to raise a round and prove the idea. The next phase gets more complicated with monetization and user accounting. This is when a startup sets itself out from the pack as a rocket-ship.

Growing beyond early adopters presents a new set of growth challenges that requires specialization and more minds on the task of growth. A single, generalist growth hacker can be ineffective as a product gains mass adoption. You need to build a team focused on growth, not just an individual.

Growth hacking

A growth team is different from a growth hacker in that it’s the specialization of a growth hacker’s role. Different stages of company growth require different types of growth teams. Growth hacking is not the same thing as a growth team. A growth hacker is a generalist who can attack several channels effectively. Growth teams are a group of specialized growth hackers.

Though a growth team retains most of the mantra of a growth hacker, growing into a larger team naturally reduces agility and some of the hacker (black hat) nature. “Comparing a growth teams to a growth hacker is like comparing marital arts to mixed martial arts. Both are fighters but on the ground, in a growth at all costs environment, you need a mixed martial artist,” Farmer said.

Directory listing counter is continuously increasing, be a part of it to gain the advantages, 7670 Companies are already listed.

Skype: virtuousreviews

We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. If you continue to use this site, you consent to the placement and use of cookies. We will handle your contact details in line with our Privacy Policy