Growth Teams: Right Teams



Growth Teams: Right Teams

As a product surpasses early adopters, growth compounds in complexity and difficulty. The first stage of growth usually involves scrappy techniques to raise a round and prove the idea. The next phase gets more complicated with monetization and user accounting. This is when a startup sets itself out from the pack as a rocket-ship.

Growing beyond early adopters presents a new set of growth challenges that requires specialization and more minds on the task of growth. A single, generalist growth hacker can be ineffective as a product gains mass adoption. You need to build a team focused on growth, not just an individual.

Growth hacking

A growth team is different from a growth hacker in that it’s the specialization of a growth hacker’s role. Different stages of company growth require different types of growth teams. Growth hacking is not the same thing as a growth team. A growth hacker is a generalist who can attack several channels effectively. Growth teams are a group of specialized growth hackers.

Though a growth team retains most of the mantra of a growth hacker, growing into a larger team naturally reduces agility and some of the hacker (black hat) nature. “Comparing a growth teams to a growth hacker is like comparing marital arts to mixed martial arts. Both are fighters but on the ground, in a growth at all costs environment, you need a mixed martial artist,” Farmer said.

Leave a Reply

Most Popular

Google’s top 3 Search Ranking Factors; all SEO companies must know about.

Google’s top 3 Search Ranking Factors; all SE...

Yes, we know that Google has its own search algorithm which it uses to decide the rankings for the w...

Checklist for the App Store Optimization(ASO)

Checklist for the App Store Optimization(ASO)

App store optimisation is a way of ensuring that your app meets the app store ranking criteria and ...

25 Things I Hate About Google, Reoccurring after 5 Years

25 Things I Hate About Google, Reoccurring af...

I wrote a story called “25 Things I Hate About Google” around five years back, and to my great surpr...

Top 3 reasons to know why seo is slow

Top 3 reasons to know why seo is slow

SEO is a marketing technique that is not going to give immediate results or generate quick ROI. It i...

Beginner’s Guide To SEO

Beginner’s Guide To SEO

What is Search Engine Optimization? Why is it necessary? How SEO can be done? Let’s have a look at e...

Directory listing counter is continuously increasing, be a part of it to gain the advantages, 3130 Companies are already listed.

HELP - (619) 798-6892 | Skype: virtuousreviews