April 11, 2016
After spending some time in SEO industry, we were overpowered by many myths like Google is
Our this series: Google files; is all about what Google has to say about different changes and what it recommends to fight for your search position. So let us start a new journey to change our perspective towards Google.
What are Micro-Moments?
Every searcher does not come online with the buying intention, but he firstly read reviews and recommendations about the product, decide from where to buy it and then he buys. Sometimes the time from elementary search
Google’s Suggestions for Mobile SEO
Be there: As simple as that! Google advices to accompany your customers (or potential leads) at every step of their customer journey. Know what people are searching related to your business; search yourself on mobile if you are ranking for these queries. If not, develop content for it. Donate more time to mobile SEO, because it helps to reach your goal faster. Whether people want to know, compare or buy
Be useful: It is good that you are ready to help customers, but you need to prove it. Develop the best content because there
Be quick: Speed is very necessary for mobile purchases. You need to provide more ‘one click buy’ options to save time. Use GPS feature to tell customers your address and the shortest way to reach you. Google has also launched the AMP (Accelerated Mobile Pages) initiative to improve the speed of mobile pages. 40% mobile users leave a slow loading site in three seconds.
Connect the dots: Do not invest all of your efforts in one technique. Mobile and desktop should be optimized together. Offline and online marketing should go hand-in-hand. Your four pillars of SEO team should work together to achieve more sales.
Google has definitely helped a lot through this guide and now we know better about what to do and how