March 27, 2017
The Web is full of unpleasant sites, and here we're not just talking regarding the bad design. There are many more elements besides how your website looks which makes it customer-friendly.
here are some significance that every small business website should have:
1. A clear description of who you are
Someone who almost fall upon your website shouldn't have to make out investigative work to check what exactly it is that you did. It means clearly saying your name and summing your products or services on the homepage.
Let people know that this is an appropriate website that they have been searching for. A clear description about yourself will attract lots of the visitor's attention within 2 or 3 seconds, and encourage them to stay on your website.
2. A simple, sensible Web address
Don't make the things over your site complicated. Your domain name acts like your brand. It must be easy for users to type. Like for nonprofits or organizations, using .org domain for the purpose of branding is being recommended.
3. An easily-navigated site map
Precise links to the essential pages, and sitemap, are important for guiding the visitors to information they're looking for. But make sure that your navigation is clearly laid out. Use dropdowns so that the visitor can see the content from virtually any page.
4. Easy-to-find contact information
You of course, did not want to lose customer to your competitor since you made it difficult for them to get in touch. Not all the online visitor have such patience to click through every page to find the contact information.
5. Customer testimonials
Honest words helps to make your products or services even more tangible to visitors who are visiting your webpage. It also help your potential customers to make trust in you, especially when you are new
6. An obvious call to action
Tell your online visitors what you want them literally to do with specific tones of command. For example, you might also want them to call you now for free sign up to your online coupons, or add products to your top 10 shopping cart software.
7. Know the basics of SEO
You don't have to use mysterious, ninja, black hat SEO kind of stuff to rank well on the search engines. Just make sure your website is correctly coded.
By making use of the correct keywords in your text, and putting lots of links, naming your URLs correctly, and see the magic of images and videos.
8. Fresh, quality content
For many brands, your website is the first impression on your customer. You need to give them for what they're looking, and even give them a reason that why they should keep coming back.
Your user is looking for something for sure, make sure you provide it to them.
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