March 06, 2017
Is email marketing all about creating an email subscriber list of prospects for you? If yes then the new age of spam filters must be annoying you. The spam filters have destroyed email marketing up to an extent. They have been designed to protect people from receiving unwanted emails that are marked as spam for them. Your old email in the spam folder is not going to get an eye from the prospect. So what is the solution now? Probability is you might seek best seo company in your area to carry forward your email marketing. If you really want to a list of people who would like to receive your emails you will avoid the spam filters. Here are some ways to build a subscribers list that can be useful.
Give the visitors an opportunity to sign up- The first and foremost thing for the visitors on your website should be a sign up up form. Allow them to fill the details so that they can remember you. It is more likely for the customers to ask you for services if they remember you. Drop important updates about your services to them on regular basis. Moreover, the another great way to carry out this is the option “Subscribe to our newsletter.” Here your customers will be able to get whole information to contact you in future. Allow them to have the information about the recent information about the firm.
Always ask customers to sign up before they make purchase- If a customers is buying your product then he/she is already interested in the kind of products you are selling. You would definitely want them to know your expanding product line. Offer a button at the checkout page to receive permission to send important emails to them. Place this button at a visible place so that it can get the attention of the user. Do not spam them with unwanted emails.
Offer free content- White papers or checklists- Nothing is as good as free things to the visitors. Offer free content such as guides and checklists to the visitors. Make sure that whatever you offer bears a great quality. Things you offer will act as first impression in the eyes of the visitors. The content on your website is the reflection of quality in your services. The stuff is free but it should be of high standards so that you can develop reliability. Even the best seo company in your area will suggest the same.
Bring exclusive offers for subscribers- There is nothing better than making your visitors feel that they belong to an exclusive group. Offer a sale for the people who subscribe. Give 10% of or 20% on your services. You can also give an ability to them to reach product before the regular customers. Tempt them with the offers but do not make false promises. Fulfill what you promise. People always love two things- Bargain on the products and being a part of an exclusive group. Mix up both the things and see the wonders.
Let people forward you emails further- The more your emails are forwarded the more your subscribers list will grow. Let your customers forward your emails so that they may reach to more eyes and ears. Give them the ability to do so. You can even encourage them to share. Make sure that you mention it at the top of the email so that they can get the encouragement to share stuff about you and your services.
Deliver good content- Do not include too much “Buy my product” in the emails. People,are more likely to unsubscribe if the mails are frequent and not meaningful. Generate valuable content so that people like to forward the emails and moreover continue getting messages from your side.
Do not lose yourself in hunting customers so much that you fail to fulfill the basic needs. Release monthly offers for the subscribers so that they can get benefits out of your services. It generates credibility for your services in the eyes of the prospects. You can avoid the spam filters if your list is made of the people who want to receive your emails.