February 29, 2016
Generally, when we come across any Google algorithm update we mostly think of an animal's name (Panda or Penguin). But this time, it is not the same. There were two major updates in 2015 which the web experts named as Phantom II. Now, why Phantom II? Because there was a major algorithm update by Google in 2013 which they did revealed neither announced and the web experts called it as
The watchdogs at Moz measure the temperature of the SERPs on a daily basis to
What made the temperature rise so high?
Google has always focused on the quality of the content. Phantom II also focused on site quality. Situations which were pointed out as problematic included, lack of original content, low-quality affiliate content, an overload of ad content like pop-up ads, overlay ads hiding the main text, auto-play videos, and automatically generated content. All these low-quality activities result in poor user experience. Phantom II is digging out all those sites that do not fit Google’s assessment of ‘quality signals’ and are frustrating users.
Google has stated that Phantom II is a page-level algorithm. This means that it should penalize individual pages with low-quality content rather than the entire domain. But the business owners who experienced major setbacks after Phantom II,
Which sites were benefitted?
The second update of Phantom had one more phase and this was a better one as it benefited many media websites with fresh content. According to best SEO company in Las Vegas the biggest winners were news websites and magazines such as Time.com, The Wall Street Journal, and Techcrunch. Hence, Google gives preference to sites that promote trending or current topics in their search results.
Which sites were hit hard?
The simple answer is websites that had an extensive amount of thin content experienced the largest drops. Some of the surprising examples are: Sites built around a selected content, like UpWorthy, WeHeartIt and even
How can you save your site from Phantom II?
If Phantom II is threatening your
Here are some problems that Phantom II penalizes and how can you stay away from them:
Poor Content: Content that does not focus on visitors and readers, like it is sparse, duplicated, or simply isn’t useful is the main culprit in Phantom’s eye. Many
How to fix this: These network ads might help you make a little money, but between search engine penalties, and frustrated users, there are more chances of losing money than making. Direct yourself towards a long-term strategy of building quality content. Regular blogging is necessary and distributing your blog content across multiple channels like Facebook, LinkedIn, Twitter is a way to succeed. Strong content shows that you have knowledge and expertise not only to the search
Poor User experience: User experience is the most necessary aspect as it covers each and every criterion of your site, how quickly pages load,
How to fix this: Ensure that there are no broken links on your site and that everything is working. Another thing which you can do is to ask some of your honest friends to go through your site and tell about those areas where they experienced some glitches as this could help you improve more. Regularly check out the mobile version of your site also.
Believing on user-generated content: User-generated content might sound great as it is something for the user, and Google is always focused in this direction only. In reality, user-generated content is nothing about the user instead it is between spammers and
How can you fix this: Use a spam filter for site comments and check regularly to make sure that user-generated content is related to
So, if you think that your site is facing any problem from these algorithm