May 23, 2018
Negative SEO has a very influential part in the world of online business and websites. There are many black hat SEO or negative SEO factors which tend affect the websites drastically. Earlier they have been identified and recognized.
But, what if you didn’t know about it earlier and still practicing it?
Indeed, this has been happening with many of the web publishers and marketers as new factor called canonical tag. Orlando SEO services professional highlights that what makes this factor even more worse as it becomes virtually impossible to detect. This is no way to recover the factor if the attacking websites are unknown. From a long time Google has been unresponsive about this factor of negative SEO.
How the attack on websites are uncovered?
This cross site canonical attack was first discovered by Bill Hartez.
A client approached his agency with sudden drop in ranking. While analysing the backlings of the site Bill Hartez discover links to a strange site where the client has not made any link. This investigation in those sites lead to a negative SEO site.
If the site was not anywhere linked to third page, it was very difficult to identify the attacking website. It was Majestic’s new index that included canonical tag that helped in discovering the attacking site.
How canonical tag works as negative SEO?
This attacking works by copying the entire head section of victim’s web page into head section of spam web pages which definitely includes canonical tag. The canonical tag tell Google that the spam page is victim’s web page. After that Google then presumably assigns all the content i.e the negative spam score from spam web page to victim’s web page.
How to detect this attack?
According to SEO services New York experts said that there have been several attempts which which are done on trying multiple softwares tools like Copyscape but so far Majestic has been successful to identify the attacking sites.
What can Google do to stop this negative SEO factor?
The effect of canonical tag is definitely not the way on how Google and bing actually use canonical tag. In general practice, Google’s canonical tag is not meant for directives. This mean that unlike the Robot.txt file, search engines are not meant to obey the canonical tag. The canonical tag is meant to provide suggestion to search engine in real terms.
A possible solution is may be for search engine to update the canonical specification provided by Google so that it cannot be used negatively across various domains. Ideally, there is something that should be done through Google search console.
By far, Google is silent on their approach towards the negative aspect of how Google ranks and de ranks a web page. If the negative aspect is real, it has the potential to disrupt the function of search engine in major ways.
There are lot many research and discussion awaits in this direction but there is no harm in being alert and active.