September 11, 2018
There are a few problems that come with link building that make it a risky business. We are here to talk about some problems that come up with sustainable link building and how you can make it less risky.
Content driven link building is risky
The problem that comes with building links that are content driven is that you are producing content that you don’t exactly know if it will work or not. Seo company in Jaipur says that it is risky in the sense that you do not exactly know if it is going to get you links or not.
A great idea does not mean that it will get you links
There is an enormous difference between a great idea for content and a great idea that will help you in getting links. As a content creator, you should remember that knowledge of this difference is really important.
Time and budget investment
When you are producing content, particularly visual content, you should remember that designing and development takes a lot of time and money. It can take freelancers, designers and developers in order to come up with a satisfactory content. If you are going to put time and budget into a marketing campaign, then the knowledge that it is not a sureshot investment should be an uncomfortable idea.
Link building starts and stops
Treating link building to be campaign led is a dangerous idea. It is not that it starts and stops- you have to treat it like an ongoing activity that you can jump from one stop to the other.
Above mentioned were some problems that a person comes across when coming up with link building. Here are some of the solutions that you can use to offset the risk of content driven link building and to increase the chances of getting links and making your campaign work for you.
When you are coming up with ideas for content, it is incredibly easy to tie ideas to events, days of the year, and things that are happening around you. If there are things going on the industry that you are working for- if it involves current festivals, then it is a great option to hook up a piece of content into an event.
The problem that arises with this kind of content is that it revolves around the date and when the date passes and the content passes, you are stuck with content that is no longer relevant. Instead, you can create content that revolves around an event, but make sure that it is not tied to a certain date. The best seo company in ahmedabad says that this is the way you can make use of the event as well as keep it evergreen.
This means that you are not actually gambling depending on a specific event or a date, instead, you are taking advantage of what is around you. No matter how long it has been since the inspiration of the content took place, you can still keep pushing the piece of content rather than let it pull you down.