Content Marketing Priorities for B2B & B2C in 2022

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Content Marketing Priorities for B2B & B2C in 2022

Parse.ly is a well-known content analyzer that provides a review report of your uploaded content. The company organized a study in which more than 800 content marketers took part in how to determine the design of the content that needs to be uploaded in 2022 and further.

According to the results of the study held, there are two most important key factors that impact the content market nowadays:

  • More Money
  • Larger Teams

Google and other search engines have lengthy content ranked at the top of their optimization lists using EAT and other efforts. Still, the business enterprises keep up writing teams small and concentrate on blogs/articles and other written content.

Some small-scale B2B and B2C companies hire a regular content Writer, and sometimes they outsource their work via freelancers or hire content agencies so that they can focus their energies on running the business.

As per the outcomes of the study by parse.ly, almost 80% of the companies have content writers of 10 or lesser. The companies have acknowledged the importance of the content, and they are producing various content

More than 50% of the companies are planning to increase the number of the content writers

Whereas, more than 65% of the companies are targeting to hike up their content production.

The financial Budget increase helps in increasing the written content for B2B business and B2C business. The companies are planning to create effective content instead of investing in the programs or platforms.

B2B And B2C Content Priorities

Content-based companies use content to impress the buyer from starting till the end of the buyer’s journey.

In the B2B array of the companies

  • Around 91% of the companies use the content for creating brand awareness.
  • Almost 85% of the companies use the content to generate demand and leads.
  • Around 81% of the business enterprises use the content to build credibility in the market.
  • Almost 79% of the companies use the content to educate the audience.
  • Around 68% of the business enterprises use the content to nurture leads into business.
  • Almost 64% of the companies use the content to generate sales.

Read More - How content is an important factor for smart SEO strategy

In the B2C space of the companies

  • Around 84% of the companies use the content for producing brand awareness.
  • Almost 78% of business enterprises use the content to educate the audience.
  • Around 73% of the companies use the content to build credibility in the business market.
  • Almost 60% of business enterprises use the content to generate leads.
  • Around 60% of the companies use the content to build loyalty.
  • Almost 56% of business enterprises use the content to generate sales.

Around 88% followed tried and tested marketing tools to influence audience via Social media, email marketing, and newsletter priority with a productive outcome of 78%.

Lengthy content on the website works well for the working of the search engine as well as for the users of the website.

  • Around 58% of the companies use the content for the case studies.
  • Almost 53% of the business enterprises use the content for online events and webinars.
  • Around 52% of the companies use the content for the e-book data.
  • Almost 38% of the business enterprises use data for publishing white papers.

Above all, neglecting the best usage of the data, only 69% of the companies use the content for the videos.

CONVEY THE MESSAGE

Businesses can produce surprising content that can impress the user later the first read. But the content does not gain any worth if the content is not seen by the target users.

  • The data relating to the website and the social media platforms create traffic of 90% and 83% respectively.
  • After the social media and the self-owned website, the third significant way to gain popularity in a business is email, covering up to 77% of the market.
  • A social media platform like LinkedIn brings around 1% of the total traffic via social media to influence the target audience and is most preferred by both B2B and B2C platforms.
  • Facebook is one of the renowned social media platforms that bring around 89% of the overall traffic from social media.

B2B And B2C Wish List

The most common platform where the content is used or applied is in blogs and on social media posts. The platforms help in engaging the organic traffic on the website and other content-related platforms.

Both B2B and B2C companies wish to invest their funds for creating the content, but they lag in the financial investment.

Nowadays, online video platforms like YouTube, Facebook, and other social platforms either organic or paid lead to higher engagement of the targeted users.

Read More - Content SEO Success Factors

What is Productive and What is Unproductive?

Creating a large database of the content is not effective, but selecting the effective and ideal data content is important.

One of the main reasons for the failure of the existing content strategy is the lag in the ROI return of investment  

As per the study made, around 51% of the companies present in the market understand the effectiveness of the data, whereas 49% of the companies do not understand the content performance.

Google Analytics is one of the platforms offered by Google to keep a track of the strength of the data. It helps in keeping the trail of the performance of the page to track the impact on the sales, revenues, and other parameters.

These platforms help to generate traffic to the website and create leads on the website but do not assure the conversion of the leads.

Growth Prospect For 2022 And Beyond

Corresponding to the Parse.ly report, 2022 is a time period for growing content teams and other multiple groups related to support the content team.

It is incredible to see the boost up of financial investment in the creative content sector.


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