25 First Street, 2nd Floor, Cambridge, MA 02141 United States
While Brian was helping venture-backed startups with their go-to-market strategy, we started to notice something curious: Customers had gotten really good at blocking out interruptive marketing and sales tactics. The tried and true tactics of old (direct mail, email blasts, cold calls) simply weren’t effective anymore.
6126-250 Dundas St South Cambridge, ON N1R 8A8
Boltons Warehouse 23 Tenison Road Cambridge, CB1 2DG
84 Sherman Street, 3rd Floor Cambridge, MA 02140
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Over the years, SEO has become more significant than ever due to the potential it creates for businesses. Every major search engine, including Google and Yahoo display search results where websites are ranked according to what search engine considers as the relevant content for users. Hence, Search Engine Optimization or SEO is a framework that consists of rules that website owners can follow to optimize their page and improve their rankings. It is a technique to increase the quality of any website to make it user-friendly, easier and faster to navigate. It can be considered as an art as well as science which focuses on creating an effective content that is understandable for search engines, thus enhancing the quality of traffic to a web page.
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Search Engine Optimization has the ability to increase the traffic and improve user experience along with usability of a website. It is extremely important because users trust search engines, and the majority of them are more likely to click on the top 5 suggestions that are displayed on the SERPs. Every business needs SEO as it is good for social promotion of the website and can also build trust and credibility among customers. It can take your brand to the next level by establishing a strong foundation for a valuable and informative website. It is a long-term strategy to attract the quality traffic on any web page.
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Seek consultation: Ask specific questions from the digital marketing agency- what processes and techniques are they going to use to accomplish your goals? Know how updated they are with the latest tools and strategies and how they can help your business improve the rankings on search engine.
Don’t overlook the budget: You never spend on the best SEO company rather you invest in it. However, it doesn’t mean that you forget the budget you’ve planned out. Thus, when you are comparing the services and previous work of the firms, you should also compare their pricing structure.
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