Saffron Edge

They recently expanded their service to the tours & excursion space and were already working with a properly planned out operational structure, all they needed was some online exposure to take their service to the next level and increase their reach exponentially.

For the same, they asked Saffron Edge to enhance their website traffic and increase the booking numbers.

Pouncing on the opportunity, we wore our SEO hats and started working towards solving their traffic problem once and for all!

We primarily focused on increasing their organic and paid traffic with some rigorous SEO and content marketing strategies to get them in front of more people searching for airport transfer services. Here’s a brief of what we did –

Performed a complete website audit to figure out shortcomings in their website’s SEO structure, content, back-links, design and site’s overall responsiveness.

Making use of tools like Ahrefs and SEMrush to figure out their competitors back-link profile and keywords they were ranking for.

Using the same tools, targeted those keywords and pulled out other high traffic keywords that people were searching for on a regular basis which was relevant to their business model.

Created landing pages based on all the collected keywords to gain some traffic and exposure.

Partnered with many blogs and guest posted on high authority websites to get acquainted with a larger audience, create value for readers and gain some quality back-links.

Consistent efforts were made in marketing the created content to maintain a steady flow of traffic coming to their website

Optimized their website for mobile users to capture traffic coming from various handheld devices.

Increased their overall site’s responsiveness and reduced site’s loading time to decrease bounce rates and boost conversions.

With a lot of legal firms fighting for the first place on Google, it is quite difficult to rank on high-search keywords in the legal space.

Richter Trial Law, before coming to us, didn’t focus at all on Local SEO which we had to start from scratch.

Fully optimize their site for mobile searchers.

Create an entire funnel for qualifying leads and capitalizing on them.

Here’s what we did for them when they trusted us with increasing their website traffic in May 2017 – 

Performed a complete website audit to make sure their site adheres to the latest SEO standards. This included checking the site structure, website metadata, no-follow links, faulty redirects, 404’s, overall backlink quality and other minor SEO checks.

Researched for high-traffic keywords in the legal space and started wrapping web-page and blog content around those exact keywords for more search engine exposure.

Made their website fully mobile-responsive to tap the ever-increasing mobile traffic.

Placed lead and contact forms throughout the website to capture leads.

Submitted their website to high authority legal directories, including local directory submissions, to gain some visibility in the legal space and some valuable backlinks.

Improve SEO ranking of main keywords on top search engines, especially in Texas and Dallas.

It’s really difficult to get Law firm industry rank high in the competitive market of US.

To create effective strategy and good quality content focused on niche.

We technical structured the website with no broken links and site map that is easily crawled across top search engines

We further created number of external link that links back the main website.

We are consistently producing properly tagged and structured content on behalf of The Top Lawyer Coach.

We created a strategy that can encompass in-depth content plan and website updates

Next challenge was to identify the key audiences sector to target content execution and branding

We create custom business strategy for higher visibility

Our experts worked on both On-Page and Off-Page activities for higher ranking and attract traffic

We created quality blogs to improve SERP rankings

Articles and Guest posts were published on high quality website to increase inbound traffic