Saffron Edge is a premier Digital Marketing agency based in Newark, NJ with over 10 years of experience that specializes in search engine optimization (SEO), analytics, paid marketing (PPC & Social Media), comprehensive social media management, content marketing, online reputation management (ORM), business consulting, and web and mobile development, among others.
While we help businesses of all sizes and industries, our key expertise lies is marketing for Healthcare and Dentistry niche. We have a team of over 150 digital marketing professionals with years of expertise and knowledge that helps you in improving your website, traffic, and convert visitors into paying customers.
Our process begins with in depth research on your website, Links, Content, Competitors, Keywords, etc. which helps us prepare a full-fledged strategy that helps us run a result oriented campaign for you. Our Digital marketing Service List includes:
Content Strategy & Creation
Google Analytic Data Management
Email marketing services
Database management Advanced segmentation
Paid marketing (PPC)
Online reputation management (ORM)
Social media marketing
Custom website design
Local SEO services
Yext Listing Management
We work with you every month to review your business’ performance and strategize about next steps in your marketing campaign. We pride ourselves on our transparency, technical knowledge, affordability, and customer service, which can be seen in our customer testimonials and high retention rate. We’re here to partner with your business and to help you succeed.
Contact us today to schedule an audit of your website.
Improve SEO ranking of main keywords on top search engines, especially in Texas and Dallas.
It’s really difficult to get Law firm industry rank high in the competitive market of US.
To create effective strategy and good quality content focused on niche.
We technical structured the website with no broken links and site map that is easily crawled across top search engines
We further created number of external link that links back the main website.
We are consistently producing properly tagged and structured content on behalf of The Top Lawyer Coach.
We created a strategy that can encompass in-depth content plan and website updates
Next challenge was to identify the key audiences sector to target content execution and branding
We create custom business strategy for higher visibility
Our experts worked on both On-Page and Off-Page activities for higher ranking and attract traffic
We created quality blogs to improve SERP rankings
Articles and Guest posts were published on high quality website to increase inbound traffic
With a lot of legal firms fighting for the first place on Google, it is quite difficult to rank on high-search keywords in the legal space.
Richter Trial Law, before coming to us, didn’t focus at all on Local SEO which we had to start from scratch.
Fully optimize their site for mobile searchers.
Create an entire funnel for qualifying leads and capitalizing on them.
Here’s what we did for them when they trusted us with increasing their website traffic in May 2017 –
Performed a complete website audit to make sure their site adheres to the latest SEO standards. This included checking the site structure, website metadata, no-follow links, faulty redirects, 404’s, overall backlink quality and other minor SEO checks.
Researched for high-traffic keywords in the legal space and started wrapping web-page and blog content around those exact keywords for more search engine exposure.
Made their website fully mobile-responsive to tap the ever-increasing mobile traffic.
Placed lead and contact forms throughout the website to capture leads.
Submitted their website to high authority legal directories, including local directory submissions, to gain some visibility in the legal space and some valuable backlinks.
They recently expanded their service to the tours & excursion space and were already working with a properly planned out operational structure, all they needed was some online exposure to take their service to the next level and increase their reach exponentially.
For the same, they asked Saffron Edge to enhance their website traffic and increase the booking numbers.
Pouncing on the opportunity, we wore our SEO hats and started working towards solving their traffic problem once and for all!
We primarily focused on increasing their organic and paid traffic with some rigorous SEO and content marketing strategies to get them in front of more people searching for airport transfer services. Here’s a brief of what we did –
Performed a complete website audit to figure out shortcomings in their website’s SEO structure, content, back-links, design and site’s overall responsiveness.
Making use of tools like Ahrefs and SEMrush to figure out their competitors back-link profile and keywords they were ranking for.
Using the same tools, targeted those keywords and pulled out other high traffic keywords that people were searching for on a regular basis which was relevant to their business model.
Created landing pages based on all the collected keywords to gain some traffic and exposure.
Partnered with many blogs and guest posted on high authority websites to get acquainted with a larger audience, create value for readers and gain some quality back-links.
Consistent efforts were made in marketing the created content to maintain a steady flow of traffic coming to their website
Optimized their website for mobile users to capture traffic coming from various handheld devices.
Increased their overall site’s responsiveness and reduced site’s loading time to decrease bounce rates and boost conversions.
Visual Cron is an automation, integration and task scheduling tool for Windows which has an easy to use interface and requires literally no programming skills to use the software.
They approached Saffron Edge with a sole motive of being found on Google, and not just on any page. They wanted to see themselves on the first page of Google and were looking forward to see a spike in web traffic as well because of it.
We accepted their challenge with open arms and did the following to deliver what they wanted – a spot on the first page of Google!
To get on the first page of Google, what Visual Cron needed was a comprehensive SEO strategy and some keywords to rank for to achieve the goliath task we were faced with.
Here’s what we did to achieve what we were asked for –
We kicked off the campaign with a thorough content and website audit to discover and fix all the minor issues with their website structure, backlink profile and relevance of the already posted content.
Using tools like Ahrefs and SEMrush, we conducted an in-depth keyword research looking at their competitors and what they ranked for. Then selected keywords based on highest average monthly searches and relevance with their software.
Used the same tools to check competitor’s backlink profile and targeted those high authority websites which would link to Visual Cron as well to get some high quality relevant backlinks before even creating content.
After selecting a plethora of relevant keywords Visual Cron needed to rank for, started creating content and landing pages based on those keywords.
Added Visual Cron’s most important keywords they needed to rank for in their meta titles and meta description to build trust with Google.
Gained some high quality backlinks to further strengthen their backlink profile through a well planned content marketing strategy based around the selected keywords.
After gaining some strong backlinks, we also applied a well thought internal linking strategy to enhance user navigation experience.
Boosted the created landing pages to increase conversions and bring a steady flow of traffic to their website.
We have been with Saffron Edge for over a year and we are extremely pleased. It can be hard to find a dependable, communicative and white hat SEO company but we were blessed to find just that. Using this company our sales have increased dramatically and we have great peace of mind knowing our Subliminal Vision Boards App is in great hands. Our manager Sam is wonderful. He is very knowledgeable and a great person to work with. We plan on having a long term professional relationship with them. Hands down the best!!
Saffron Edge is an amazing and highly recommended SEO company. They are always responsive, professional, and best of all they show RESULTS! HIGHLY RECOMMENDED!
Saffron Edge does fantastic work. They are professional, deliver on their promises, and provide solid reporting to back up their work. I've been a client for 5+ years, and can comfortably recommend them for any type software development and digital marketing.
We have worked with Saffron for SEO and on Website design and in both areas the work has been excellent. Traffic has increased significantly since we have used Saffron and our website has exceeded our expectations. Not an easy website as we sell hundreds and thousands of items but everyone at Saffron worked so hard to get us the best possible website and have succeeded to no end. Highly recommend Saffron...you won't be disappointed.
We have been working with Saffron close to 2 years at this point and our experience has been very transformative. Both of the owners, Gaurav and Vibhu are highly involved with each client and they make sure that their teams are always up to the beat with all the changes internet marketing goes through. Our agency at localmarketingstars.com truly enjoyed and benefited from our relationship.
Saffron has enabled our agency to scale the smart way. We enjoy working with the team at Saffron, as they are extremely knowledgeable, always on time, and produce quality results.
I have used Saffron Edge for about 5 years now for my SEO agency. I've sent them both local and national campaigns in a variety of niches and price points. The results have been great. I highly recommend them for your SEO needs.
Effective communication. Delivers work promised. Will continue to work with them.
I've been working with Saffron Edge for about 2 1/2 years now. They have been a tremendous resource for me and have been able to help me grow my marketing agency by doing all of the digital marketing fulfillment work for me. They are truly the secret to my agencies success. I'm truly blessed to have had the privilege to have them on my side.
Content has always played a vital role when it comes to SEO but with the recent algorithmic changes in Google, focus on the quality of content and the user experience it provides is more than ever.
With constantly increasing mobile users worldwide, the latest algorithmic changes Google has implemented greatly prioritizes users searching for information on their mobile and Google prioritizing them over desktop users comes as no surprise.