WebNet Creatives is a full integrated UI or UX design and Internet marketing team. We help startups and established businesses, medium and larger companies with website design, search engine marketing, Pay-per-click, social media and various other online marketing programs.
We provide responsive website design, web application development, mobile and social platform apps, data visualization and many other services. We also provide brand and community management, data driven online advertising, social media PR and data management services.
One of India's leading book publishing house sought a Digital marketing partner to dramatically increase traffic to their recently launched News portal - http://www.IndianSpeaksDaily.com. Additionally, being a content driven platform, Client also wanted to generate revenue from Google AdSense as early as possible from the campaign. Just as client was passionate about their business, so they were looking for an equially passionate team who knew and loved their job well.
We had a campaign brainstorming meeting involving all 5 of our top SEO and Social media specialists to come up with the best social media marketing strategies. We recommended our total aggressive digital marketing package, specially focusing on Facebook besides Twitter and Google+ for immediate traffic generation. The solution had to be flexible, to handle aggressive traffic growth expectations.
One of our strategy was to identify and reach out to Facebook influencers to gain maximum exposure for news items and also to become a more reputable News source. This had a huge impact on our content sharing and in attracting relavant traffic which can be seen from our bounce rate of 0.62% which was as high as 80% before the launch of the campaign.
Thanks to our focused social media marketing activities, our team were able to reach 200,000 pages views per month milestone within 2 months. We achieved another milestone of over 100,000 impressions in Google AdSense within 4 weeks. Here are some of the campaign highlights:
It was a combination of a two-month dedicated social media campaign that led to an increase in traffic, user base besides brand exposure.