Webernetic Family

Задачами проекта было увеличение позиций в поисковых системах по количеству трафика и заказов сайта.

⁃ Помимо семантического ядра для продвижения мы собрали семантическое ядро для ведения блога. Проанализировав всех конкурентов, мы заметили их активное ведение блога на сайте, поэтому создали и его, чтобы получать трафик с информационных запросов. И теперь мы ежемесячно пишем полезные статьи: например, преимущества разных городов США, советы по переезду.

⁃ Чтобы пользователям было удобнее просматривать сайт и оставлять заявки, мы проанализировали юзабилити на основе конкурентов с учетом мелких правок клиента. Изменено меню, добавлено больше внутренних блоков ссылок и реализована форма обратной связи.

⁃ Это помогло повысить видимость сайта в локальном поиске, картах Google, выделиться среди конкурентов. Кроме того, мы заполнили профиль компании в Google My Business и Bing Places for Business. Таким образом, это помогло повысить видимость карточек и на Google Maps, получить трафик из локального поиска и выделиться на фоне основных конкурентов.

GeoBake is an international consulting company in the baking industry, helping bakers improve productivity and solve problems in their business organizations. Their goal was to enter the world market, and they hired Webernetic Family to help them achieve this through SEO.

GeoBake needed to enter the world market but didn't have the time to deal with their website. They turned to Webernetic Family to help them improve their search rankings and increase traffic to their site.

Webernetic Family was selected based on their impressive customer reviews and company cases. The project's promotion plan and budget were developed to help GeoBake achieve their goal of entering the world market. A team of four worked on the project, including an account manager and three SEO specialists. The project steps, key deliverables, and campaigns were well-defined.

The project was successful, and GeoBake saw an increase in traffic to their site and applications from different countries. The communication system with clients was well-established, and deadlines were always met. What impressed GeoBake the most was the team's serious approach to work and focus on results. Overall, Webernetic Family helped GeoBake achieve their goal of entering the world market through SEO.

The objectives of the project was remove the website under the filter Baden-Baden before winter tire season (October) and keep the high ground in Google.

⁃ Мы выяснили, что основной проблемой клиента является огромное количество автогенерируемых неуникальных текстов. Были сотни веб-страниц с шинами стандартного размера, которые различались диаметром обода, шириной и высотой шины. Клиент создал текстовый шаблон, в котором менялся только размер, чтобы не писать тексты для каждой страницы.

⁃ Качество текстов тоже оставляло желать лучшего. Было большое количество нетипичных для жизненного разговора фраз, которые выдавали в них SEO-тексты (например, «Предлагаем шины купить Минск»), были неинформативны, заспамлены. В итоге мы обработали 160 страниц с текстами. Наконец, мы отредактировали и написали 160 страниц с текстами с нуля.

⁃ После технического аудита мы обнаружили большое количество внутренних ссылок, дающих коды ответов 301 и 404. Такие ссылки опасны тем, что можно получить дорвей — сайт, не несущий никакой смысловой нагрузки и созданный только для перехода на другой. Ну, ОШИБКА 404 говорит, что страница не существует.

За счет комплексной работы с сайтом: улучшения качества тегов, текстов и технического состояния мы убрали фильтр Баден-Баден, заняли выгодную позицию в Яндексе: увеличили процент ключевых слов в ТОП-10 с 0% до 39% и даже улучшил позиции в Google: поднял процент ключевых слов в ТОП-10 с 57% до 71%.

YniClinic – a modern dental clinic with a team of professionals who work with unusual cases.

To develop a new WordPress Website to attract new clients and maintain loyalty of existing ones. To inspire confidence among users, it was proposed to focus on real photographs of the clinic itself, works, doctors.

In October 2019 Webernetic started SEO promotion period. Our SEO experts carried out a technical audit, analyzed the dental service market and offered a strategy thanks to which more and more potential clients learn about the clinic.

We are working with this project to the present.

Solvd is a team of international IT experts in such fields as FinTech, EdTech, Fitness, Health, Media, Logistics and others. Engineers and managers of Solvd are experienced and qualified specialists, always ready to give advice and support the enthusiasm of the client.

The task is to work on the promotion of the website in the search systems, taking into account the multi-page and multi-regionality.

The Webernetic team carried out deep multi-stage work on our project, including in-page and out-of-page optimization of the site for search engines, which included:

- Work with content to interact with the target audience.

- Work with behavioral factors to optimize key business performance indicators. Link creation and reputation Management (SERM).

A team of specialists worked on this project, which worked on these projects consisted of: SEO, a PPC specialist, as well as a customer service manager interacted with us on an ongoing basis.

Impact

The result of cooperation is the dynamics of the growth of the site's positions in search engines, as well as the growth of traffic on the website in comparison with the start of the project. 

Webernetic Family is a digital agency that provides website design and development services to businesses. In this case study, we will share our experience working with Steklodom, a B2B glassware factory, to design and develop their website.

Steklodom needed a website to showcase their products and services, and to improve their online presence. They wanted a website that was visually appealing, easy to navigate, and provided detailed information about their products.

Webernetic Family was hired to design and develop the website for Steklodom. Our team designed a website that was both visually appealing and easy to navigate. We provided detailed information about Steklodom's products and services, and made it easy for customers to place orders online. Our team used a user-friendly content management system to ensure that Steklodom could easily update their website with new products and information.

Steklodom was very satisfied with the final product. The website helped them to improve their online presence and reach new customers. The website design and development helped Steklodom to establish a more professional image, and the user-friendly interface made it easy for customers to find the information they needed. Since the website was launched, Steklodom has received a significant increase in website traffic and inquiries, which has resulted in increased sales.

Коворкинг Office 13 сдает помещения для работы и учебы как на час/день, так и на длительный срок

Продвижение нового сайта с нуля и, конечно же, привлечение новых клиентов

At the first stages of the work, the semantic core was collected by specialists, the structure of the site was determined on its basis, and a number of analytical work - site audits were carried out.

Serious attention was paid to the reference environment - at the moment we have the best reference profile among competitors in Belarus. Recently, we have been working on reviews, as well as increasing the level of usability of the site for visitors - we have made separate pages for each room, as their number is growing

A team of 4 people worked with us on the project: a project manager, a leading seo specialist, a mid-level specialist, and a junior

Webernetic Family was hired by 1AK-GROUP to provide digital marketing services, including web development, PPC, SEO, and marketing strategy development. 1AK-GROUP is a leading distributor of automobile and industrial batteries in Belarus and a major supplier of fuels and lubricants in the country.

The main challenge for 1AK-GROUP was to improve their website's visibility in search engines, increase incoming sales and brand awareness. The company also wanted to improve website usability and speed, install an e-commerce module, add a discount function to the basket, develop product cards, and launch PPC and Youtube advertising campaigns.

Webernetic Family provided a comprehensive solution to meet 1AK-GROUP's needs. The team worked on improving the website's usability and speed, installed an e-commerce module, and developed product cards. They also developed a marketing strategy, removed technical errors from the website, and launched PPC and Youtube advertising campaigns.

As a result of the project, 1AK-GROUP's rankings for selected keywords significantly improved, and the company saw a significant increase in applications and requests. The website's usability also improved, technical errors were removed, and the marketing strategy developed by Webernetic Family helped the company achieve its goals. The workflow between the two teams was excellent, and the results achieved were impressive.

The client wanted to transition from working with freelancers to a unified team of specialists. Additionally, they sought to shift their market focus from Canada to the USA. As an agency, we faced the challenge of finding a skilled copywriter for technical content.

To address the client's challenges, we formed a dedicated team of specialists, combining website development and SEO expertise. We recommended shifting focus to the USA market by changing the domain extension. The website was migrated from Bitrix to WordPress for better performance. A semantic core was created, and a content plan was prepared, ensuring the production of unique and technical content. We conducted thorough link profile and usability analyses, incorporating our findings into the development process.

The results were remarkable. We achieved a 34% increase in targeted keywords ranking in the Top 10 and a 75% increase in the Top 30. The website received three times more visitors interested in server equipment within two years. The client's profits increased by 2.6 times, and the average order value rose. Overall, our services led to a significant 228% increase in traffic and sales for the client's business.

Facing a shift in the internal marketing team, our collaboration paused temporarily but resumed in April 2023. The primary goals included increasing targeted website visitors, growing platform users, and enhancing brand recognition among professional users. Challenges involved technical audits revealing site deficiencies impacting visibility, 301 response code issues, duplicate pages, and the need for microdata implementation.

Our strategy included semantic core collection, technical audits to address issues impacting site visibility, competitor and usability analysis, and a comprehensive link analysis. Content optimization involved creating templates for tags and meta-tags, enhancing text quality, and focusing on informative, engaging, and optimized content to meet user needs.

Improvements resulted in a significant rise in website visibility on Yandex, with all key queries reaching the top 15 positions. Google saw a nearly 2x increase in keywords reaching the top 10. Search traffic surged by 3.5 times, growing from 1300 users in April 2023 to 4600 users in July 2023.

Our team addressed technical aspects, improved site usability, and devised effective link-building strategies, placing the site in top search results and substantially increasing traffic. Leveraging our experience in SEO for cryptocurrency projects, we offer unique strategies to elevate websites on both Google and Yandex.

We had to address the following tasks:

1. Improve search engine rankings in competitive markets.
2. Enhance the "Pizza" section's position.
3. Address technical limitations: incorrect headers and lack of dedicated pages.

To achieve the desired results, we worked on:

• Comprehensive technical audit and fixes, including sitemap.xml, link replacements, duplicates removal, and speed improvements.
• Region-specific semantic core with 3000 keywords for sushi and pizza delivery.
• Content optimization plan for meta-tags and on-page texts.
• Competitor link profile analysis and a link-building plan.
• Improved usability through site restructuring, page additions, filters, and checkout simplification.

As a result, we obtained the following impact:

1. Increased top 10 keywords from 47% to 76% (Kurgan, Google).
2. Top 10 keywords rose from 64% to 68% (Kurgan, Yandex).
3. Top 10 keywords grew from 30% to 51% (Surgut, Google).
4. Top 10 keywords increased from 5% to 18% (Surgut, Yandex).
5. Organic traffic surged by 87.96%, referral traffic increased by 50.91%.
6. Improved user engagement with longer sessions and increased users.
7. Doubled organic traffic.
8. Impressive 37.2% conversion rate, with 198,000 visitors adding items to their carts.