Are you aware of what is being said or written about you, your product or your site? When doing business online, there is nothing more painful than to hear that a potential customer “Googled” your company or personal name and will not be doing business with you because of what they read online. You are defined by what appears on Google, Yahoo and Bing. In fact, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, or a message board, the impact can be financially challenging at best and devastating at worst.