Visible Webs

1. Increase online presence through Bind Ads and for it to translate to sales and revenue; 
2. Bring positive ROI.

As the client had previously run Bing Ads campaigns, we started with an audit. By auditing the account, we identified what was and wasn't working, and finally, we found out that the main reason for failure was poorly structured search campaigns. Based on the insights we got, we have developed a new strategy. 

To bring success to Bing advertising, we have developed a new account structure and launched the following campaigns:

1. search campaign with brand keywords;
2. search campaigns with keywords related to client's services;
3. cross-brand campaign. 

After launching campaigns, we kept an eye on them and optimized them to maximize their effectiveness. By testing new keywords, adjusting audience, demographic, location, and other types of targeting, improving ad copies, and testing different extensions, we got amazing results. 

Just a month after we restructured and relaunched the campaigns, we saw the effectiveness of the new strategy. The numbers we got speak for themselves. ROAS increased by 89% while CPA decreased by 10% within the same ad budget. 

Within seven months of the relaunch, we achieved results that fully satisfied all client's requests. ROAS increased from 159.81% to 435.3%, and revenue increased from $4K to $9K, while ad spend decreased by almost 30%. We also managed to significantly reduce CPA from $22.29 to $10.68 and increase the number of conversions from 134 to 200.

Before enrolling with VW for an ongoing SEO campaign, the majority of sales on the website were generated through branded traffic. However, the client realized the necessity of implementing an SEO strategy that could increase non-branded traffic, and, consequently, lead to more sales. That is why he decided to give us a try. 

Furthermore, the client had many categories of supplements on the website. However, he didn't want to promote all of them. He wanted to focus on one specific type. 

Thus, we were assigned the task to increase non-branded traffic while focusing on the selected product type. 

Our strategy included the following: 

1. On-site optimization: we optimized title tags, meta descriptions, headings and subheadings, wrote keyword-reached content for collection pages and did everything we could to increase the website's visibility;
2. Blog posts: we created a strategy on how to attract/increase info traffic to the website by writing blog posts;
3. Silo structure: we improved the silo structure;
4. Linkbuilding: we developed a linkbuilding strategy to acquire high-quality backlinks from authoritative websites. This helped to increase the website's domain authority and improve its rankings;
5. Technical SEO: we conducted some technical SEO works and increased Ahrefs health score.

Launching an SEO campaign at the beginning of October 2022, we saw an increase in organic traffic over the next six months. 

According to GA, organic traffic has increased by 110% from 3965 to 8355 users. 

In addition, our SEO efforts led to 58 keywords ranking in TOP 1-3 positions while 435 keywords reached TOP 4-10 positions. 

The main goal was to increase organic traffic to get more leads. 

To achieve this goal, we had to overcome several challenges:

1. Develop an SEO strategy tailored to the client's needs;

The client provides private investigator services across Australia. That's why we were tasked with developing an SEO strategy that would increase organic traffic for each of Australia's states. 

       2. Focus on the keywords related to Sydney.

The client asked us to pay additional attention to the keywords related to Sydney, as he wanted to get as many leads from there as possible. 

Based on these challenges, we started to develop an SEO strategy. To overcome the first challenge, we decided to create several landing pages targeting state-specific keywords. 

After that, we started an optimization process with an additional focus on keywords related to Sydney. 

The optimization process included the following: 

1. On-site optimization: we optimized pages for state-specific keywords, optimized title tags, meta descriptions and headings;
2. Technical SEO optimization: we optimized site speed and performed some other technical tasks to ensure that the website was crawlable and had no technical issues;
3. Off-site optimization: we created a linkbuilding strategy that allowed us to build a robust backlink profile and improved the website's rankings. 

Such a comprehensive approach allowed us to achieve long-term SEO success. 

• The number of leads has increased by 181% from 265 to 744;
• Search visibility has increased from 8.8 in September 2018 to 95 in July 2022;
• The average position of the website in SERPs is 4 for July 2022. 

As a result of our efforts, keywords were ranked in the following top positions: 

1. 86 keywords achieved TOP 1-3 positions on Google;
2. 103 keywords achieved TOP 4-10 positions on Google;
3. 108 keywords achieved TOP 11-20 positions on Google. 

1. increase rankings for the most important keywords in the niche;
2. boost organic traffic;
3. increase sales.

1. took care of on-page SEO optimization and conducted initial onsite SEO works that involved the optimization of website pages, title tags, meta descriptions, H1-H6 tags, and other tasks;
2. worked on off-page SEO optimization in order to improve site authority. Off-page SEO optimization consisted of multi-method linkbuilding campaign.

1. increased organic traffic by 418% from 476 to 2469 users in 3 months;
2. increased transactions by 317% from 34 to 142 in 3 months;
3. increased revenue by 329% in 3 months. 
4. increased search visibility from 0 to 59% in 3 months. 

1. increase the number of leads with a CPA of no more than $100;
2. get the leading position within the Texas market;
3. increase brand awareness within the US.

First, we did comprehensive keyword research and competitor analysis. After that, we built the strategy that would be the most suitable for the project. Here is a quick overview of it:

1. to increase the number of leads, we launched several search campaigns with keywords related to client's services and started working with customer retention via launching display remarketing campaigns;
2. to increase brand awareness, we launched a search campaign with brand keywords and additionally launched a smart display campaign.

After launching campaigns, we closely monitored and optimized them to get better results. By testing automated bidding strategies, improving keyword targeting, adjusting location, demographic, device and other types of targeting, improving ad copies and testing different banners, we got results that have even exceeded the client's expectations. 

With a comprehensive approach, the results were not long in coming. Within the initial launch of the Google Ads campaigns, we got 14 leads for $122/lead. In 6 months, after the months of performance optimization, we got 44 leads for $56.24/lead. We found a way to decrease CPA by 54%, and increase conversions by 214%, and phone calls by 125%.

The main task that was assigned to us was to increase organic traffic on the landing page. Additionally, the client had one more query. In the new SEO strategy, he wanted to test some commercial keywords that had shown quite good results in PPC. 

Our first strategy was as follows: 

1. work with on-page SEO: creating SEO-optimized blog posts, creating internal links from the blog posts, optimizing content on the landing page;
2. work with technical SEO;
3. work with off-page SEO. 

This strategy has shown quite good results. But over time we noticed that the growth of the project had stopped. And to get the project back on the growth track, we decided to make some changes to the strategy and focus more on linkbuilding. 

We started to build more links and focus on building much more expensive links rather than we have built previously. 

We also occasionally did keyword research. During one of the keyword research, we found new relevant keywords for the project and decided to try them. 

We created additional landing pages and optimized them with new keywords. This step allowed us to gain a significant increase in organic traffic. 

After that, we decided to update the strategy, and now it looks this way:

1. Creation of blog posts with internal links;
2. Building links to the main landing page and duplicate pages;
3. Researching for new relevant keyword groups for which we can create new landing pages. 

Starting an SEO campaign in 2019, the project has had ups and downs. However, we can say with confidence that our efforts have yielded results.

According to Ahrefs statistics, from the period from May 2020 to October 2022, organic traffic has increased from 3189 to 51720 users. Moreover, we achieved TOP positions on Google during the same period: 

1. 865 keywords achieved TOP 1-3 positions on Google;
2. 1765 keywords achieved TOP 4-10 positions on Google;
3. 23626 keywords achieved TOP 11-100 positions on Google.