Are you a left-brained analyzer or a right-brained imaginer? At Vibe Creative Marketing, we choose to think "ambidextrously." Using the quintessential ratio of analytics and creativity, we strive to exceed the ordinary in telling the story of your brand.
As more people become dependent on digital devices and, subsequently, more business happens online, digital marketing is a significant and fundamental part of any company's marketing mix. And as an important driver of business, digital marketing done well can be a daunting and time consuming task.
We understand that, as a business owner, you have a thousand different items to tackle every day. You also have a budget and a bottom line. With this in mind, Vibe provides cost-effective solutions for all facets of digital marketing for your business, with an expertise and enthusiasm for digital marketing that is unparalleled. https://vibecreativemarketing.com/hawaii-advertising-agencies/
Top of Waikiki (TOW) was Hawaii’s only revolving restaurant, opened in 1965 and sadly forced to close in 2020 due to the COVID-19 pandemic. This iconic restaurant served Hawaii Regional Steak & Seafood, along with creative craft cocktails, and boasted panoramic, ever-changing views of Waikiki and the Honolulu city lights.
Vibe created and managed TOW’s Google Ads search campaigns from 2012, including seasonal and other various campaigns.
For Top of Waikiki’s general brand awareness search campaign, Team Vibe wanted to capture the essence of a customer’s experience dining at TOW clearly and concisely to encourage ad clicks to the TOW website.
April 1, 2019 - March 30, 2020
Clear, engaging text ads describing Top of Waikiki’s food, drink, and view, with a CTA to reserve a table for dinner.
English-speaking potential customers who searched keywords like “restaurants in Hawaii” or “happy hour in Hawaii”.
Brand awareness, clicks to website.
Ads received an average click through rate (CTR) of 15.13% at a $0.32 cost per click (CPC). This is compared to an industry average CTR of 6.33% and CPC of $1.30 (using the Dining & Nightlife industry average in Wordstream’s 2019 Report).
Learn more about Vibe’s online advertising services.