Trighton Interactive is an award winning full service digital agency which is expertise in Responsive Website Design and Advanced Online Marketing Strategies. At Trighton, you are offered with custom web applications that take you at high rankings on search engines. We devotedly help several companies for their start-ups with our industry leading SEO, Paid Search and Social Media services.
Paul & Perkins, a successful personal injury law firm located in Orlando, Florida, had a website that ranked well in Google prior to 2011, when the search engine updated its algorithm to increase the ranking of high quality websites and penalize those of less quality. Due to unscrupulous “black-hat SEO techniques” practiced by its former marketing agency, the firm’s website was penalized and lost all of its organic ranking. Prospective clients could no longer find Paul & Perkins online, and the firm began to lose market share.
The attorneys looked for a solution to the problem and were referred to Trighton Interactive for their expertise in Law Firm SEO. At first, they were very reluctant to work with another internet marketing agency. However, they liked Trighton’s approach and suggestions.
After conducting research on the firm, its existing website, and the market, Trighton recommended abandoning the old website and domain and starting fresh with a new brand, a new responsive design website, and a comprehensive internet marketing strategy to position the firm for continued growth. Trighton’s research also identified a strong opportunity for additional websites to facilitate qualified lead acquisition for several of the firm’s main practice areas.
Paul & Perkins’ new mobile-friendly website quickly achieved high rankings in Google due to the Law Firm SEO tactics built right into it. The firm then leveraged the success of the website and launched five other sites as resources for injury victims (e.g., Birth Injury Support, Nursing Home Abuse Guide). These additional websites have been very successful for link-building outreach to build credibility, the #1 ranking factor in Google.
Paul & Perkins began seeing results within a few weeks of launching their new website. Improved rankings in Google resulted in more leads and more clients. Within six months, the website achieved first place in local and organic search. The firm was thus able to re-establish its prominent web presence and build the momentum to maintain dominance on the internet and in the real world.
The additional websites created as resources for personal injury victims have exceeded all expectations for driving new cases. Without any paid search, some of the sites show up #1 nationally in Google and bring in national leads. This national success has opened up a new opportunity for Paul & Perkins to refer cases to other attorneys across the country.
The attorneys of Paul & Perkins PA are very thankful they decided to work with Trighton. They’re currently reaping the ongoing benefits of Trighton’s expertise in planning, design and execution.
Trighton Interactive has once again been recognized by the prestigious Interactive Media Awards (IMA) for creating the best law firm website. This marks the fourth consecutive year that Trighton has achieved the best-in-class distinction in the IMA’s legal category for attorney website design. Best Law Firm Website DesignAccording to the IMA, the 2017 best-in-class legal website award recognizes Trighton’s achievement in designing, developing and implementing the law firm of Paul & Perkins PA. The best-in-class designation means the website surpasses the standards of excellence of the web’s best professional work.