TrafficSource

LateSail came to us because they wanted to grow the number of leads for their internal sales team. They were struggling with their PPC and SEO strategies, with the work being carried out by the owner of the business. Their paid marketing cost per lead was 30% over their target cost per lead goal. It was therefore decided that a dedicated resource was required to further grow leads and, in turn, revenue from search and social marketing – both paid and organic.

TrafficSource took a look at LateSail’s PPC campaign and decided to build it again from scratch, thereby optimising it for generating a higher number of leads. This was achieved shortly after the new campaign went live, and the cost per lead fell to their target level. Leads grew over time as we concentrated on the campaigns and keywords which were delivering results. Organic traffic from SEO has grown by 37%, and the lead count from SEO has increased by over 60% year on year. Not only that but the organic marketing which includes social media has identified other markets for LateSail to grow their business, and some parts of the site have been spun off as separate sites for more focused growth.

We happly worked with TrafficSource before taking this project in-house.

Joseph’s Wigs, a long established family firm, came to us because, along with their shop sales, their nationwide online sales had stalled and they didn’t know why. With increased competition, their business was at a crossroads and change needed to happen if sales were to pick up. They had been working with a local website designer who had been helping out with their online marketing for over 2 years, however the approach was clearly not working.

Looking at the client’s overall website metrics, we identified a number of SEO improvements, with the introduction of some new marketing channels such as social and product feed marketing. Since TrafficSource’s involvement with Joseph’s Wigs, their sales have dramatically improved while advertising costs have been controlled to deliver their target ROI. Sales have continued to improve steadily month on month and now the company is at the point of needing to hire more staff to keep up with renewed demand. This was all achieved in 4 short months and sales continue to break records each month.

We moved away from TrafficSource doing our PPC for 4 months before coming back as other company did not provide the results they promised. We were also impressed with the SEO results and our PPC ROI is firmly back in place.