Superb Digital is an UK SEO agency in Bristol helping businesses across the UK build their brand, rank higher in search engines and develop more revenue.
We thrive on seeing our clients win new business and grow
Superb Digital are not only SEO specialists but digital marketing experts, they develop bespoke marketing strategies that utilise all channels available, from PPC, Content Marketing, Digital PR, Social Media and Web Design.
Vaping really took a foothold in the European and US markets in 2009, so by the time Superior Vapour were looking to open their business, their competitors already had a few years worth of a head start in terms of a digital presence.
As such, Superior Vapour were swimming upstream in terms of getting their products to rank as highly as their quality.
A year after their business opened online, Superior Vapour started looking into SEO in order to drive higher traffic and sales, however, with only a small team and day to day priorities, they were worried the company wouldn’t have enough time, or expertise, to deal with the complexity of running a successful SEO campaign and significantly raise their profile.
That’s where we came in.
Although, we faced some significant challenges on our way:
Due to the legalities and legislation regulating the Tobacco industry, we were unable to use Google Adwords or paid social media campaigns to drive traffic
Due to the still somewhat controversial nature of vaping, building backlinks wasn’t going to be an easy task
A large site with a vast array of varied products which all needed optimising along with categories.
Working closely with the team at Superior Vapour, we aligned our strategy with their vision of growth for the business.
With the difficulty regarding placing content and advertisements off-site, we focused all our efforts on creating higher quality, well-optimized content for the website, and driving outreach through targeted social media campaigns.
Creating a Reputable Blog
Developing High-Quality Backlinks
Optimising On-Site Content and Hundreds of Products
Developing a Strong Social Media Presence
During the time we’ve worked together we have been able to provide significant quantitative and qualitative results for Superior Vapour.
Outside of the whopping increases in revenue and traffic, the holistic effects of our SEO and digital marketing services to the Superior Vapour team were also great. Knowing that the online face of his business was in good hands, allowed Leigh and his team work more on developing the website and expansion of the business.
“After a few months, we started to see results – our store started to take more revenue, visitor traffic was increasing every month and our products were starting to appear on page one on google – some of them were the first result on page one!”
Dog Lead Shop opened in 2008, created by the husband and wife team to offer a larger range of dog leads in one place. Although they started with very little expectation, the online demand quickly grew and after their Google drop off, they were keen to get back to expanding their business with some quality SEO.
The primary challenge we faced was the bad faith that now existed between Google’s search algorithms and the existing SEO around Dog Lead Shop’s site.
Unfortunately, their previous SEO company had used bad, and unethical practices, outside of the ‘Google Webmaster Guidelines’. By publishing duplicate content, stuffing keywords and buying artificial backlinks, to try and manipulate Google’s algorithms, the SEO company had damaged the website’s ranking and gave us a lot of work to unpick and redo.
Not to mention that the online market for dog accessories and dog leads is booming, with a variety of online marketplaces on e-commerce sites offering similar products, as such SEO was a necessity in driving traffic towards their site specifically.
Dog Lead Shop had also tried Facebook advertisements and to manage their own SEO, but without the relevant expert knowledge things didn’t work out very well.
Aware that without SEO, they’d have to be wholly reliant on throwing money at Adwords, they called us.
Our aim here was to undo all the bad SEO with an authentic, organic SEO strategy, ensuring a long-lasting effect on the rankings of the business. Furthermore, we wanted to push the website far past its previous performance, driving more traffic and ranking its products higher than ever before.
We focused our efforts on two main areas;
We began to implement the changes immediately and noticed the results extremely quickly.
Our significant cleanup of the technical SEO lead to the drastic increases in the important metrics and high traffic search queries and allowed Dog Lead Shop to be less reliant on Adwords, reducing financial overheads.
More holistically, the improvement of SEO, alongside our consistent reporting, allowed Matt and Sue to streamline the processes of their business and move their focus more onto the practicalities of the daily running of the website, whilst remaining fully involved.
"We really appreciated the value and the personalised interpretation Superb Digital send with all the data. As people with no knowledge of SEO, it enables us to understand exactly what is going on with our company."
Business partners Peter Quintana and Kim Jones run a Bristol based management consultancy called High Growth Knowledge Company. Both have many years’ experience in their field, having advised many large and well-known companies across a variety of industry sectors. When they came to Superb Digital in December 2015, high growth was exactly what they were looking for when it came to their own web presence.
After sitting down with HGKC we quickly established some core objectives. The first was to increase search traffic and bring more visitors to their site, which in turn would see an increase in inbound leads. This would require a full and thorough SEO audit of their site and keyword research to identify the right search terms they needed to rank for to generate this uplift in relevant traffic.
Their other objectives would tie in with this first, but also help to position Peter and Kim as experts in their field amongst their potential customer base through content marketing. This would involve promoting a recent white paper Peter had written “The challenges and growing pains of high-growth businesses” and creating a body of expert thought leadership articles, both on their own website and on relevant third party blogs and online publications. Both these strategies would feed into the SEO, helping create strong ranking signals for Google and pushing them up the search results on key terms.
After the website was brought up to speed with on-site optimisation and technical fixes, we got about researching and producing a content strategy and editorial calendar for the HGKC blog and outreach campaign. Our content marketing team were able to produce a steady stream of well-researched and authoritative articles that tied directly into their own white paper. At the same time, we began reaching out to the publishers of relevant business advice websites and blogs for opportunities to seed our content which in turn would help build links back to the HGKC website and promote Peter and Kim’s expertise amongst the online business community.
"Our reputation at High Growth Knowledge Company is very important to us, and, we believe, the main reason businesses would want to engage us to help them through their growth pains.
We engaged Superb Digital to help us become more visible – through improved SEO and, most importantly, by getting content posted on our website and on other sites having influence in the SME space. He has done both really well.
We now have content in lots of different places driving traffic to our website, and are featuring at or near the top for several important search terms. We’ve also seen the benefit, with one new client finding us for search terms that we did not feature for before Paul was involved. Highly recommended."
Superb Digital has been really effective for my business and a pleasure to work with.
Working with Superb Digital led to an immediate improvement in my website’s Google ranking and an increase in enquiries. And they don’t just do SEO - several times they’ve come to the rescue when my website has gone down. Even though we’re the other side of the country working with a company in Bristol has been seamless. Couldn’t recommend them highly enough.
Paul from superb digital has great knowledge and understanding in his field and helps the client to understand each step along the way. If you want to grow your business and your rankings on the web then Paul is the guy to speak to.
Paul created a SEO package for me, it has helped my website to be able to be found on google, currently on the second page and hopefully in time will climb to the first. He was also very good at explaining the complicated world of SEO. I'd thoroughly recommend him. Thank you Paul!
The website audit Superb Digital did for me was superb indeed! Really drilled down into all the nitty-gritty and gave clear actionable solutions for how to boost my site's ranking. Paul is very knowledgeable and offers practical and easy to understand advise on SEO. Highly recommended.
Superb Digital have done some great work with us to increase rankings and identify additional opportunities to promote the website. We wanted to work with a local Bristol SEO company in so we could get that personal touch and we were not disappointed. Paul has always been approachable and willing to hand hold us through the process, answering all of our silly questions. This made us feel like a valued customer, highly recommend!
In the past I have been sceptical & unsure of the benefits of SEO and always received calls from numerous people telling me they could get me to the first page of Google. I met Paul at a business networking event and he offered a free review of my companies website and explained clearly how he could help me to achieve a better ranking on Google and other search engines without it costing anywhere near as much as i had been quoted by other companies. I found Paul's approach relaxed whilst being focused on the task and he has updated me regularly on what he has been doing on my behalf and I am pleased to say that after working with Paul for 3-4 months now, my company Clarity Copiers Bristol Central is number 1 on Google for Photocopiers and I have started to receive calls and interest direct from the internet which is something i wasn't ever getting beforehand. I would have no hesitation on recommending Paul & Superb Digital to any company who are looking to increase their visibility online.] Thanks Paul. Lee Ambrose Owner/Principal
Working with Paul and Supeb Digital has been great, my Google rankings have improved rapidly and the support and service offered really reassuring. I’m based in Australia so using a UK SEO company felt like a bit odd given the time difference, however it’s been as easy as working with someone local to me and the results speak for themselves.
We can't recommend Paul and his team at Superb Digital highly enough for all the fantastic work they have done in adding to our website and behind the scenes on SEO. It has certainly produced the results we were hoping for. Paul and his team are both professional and creative in the work that they do.
Paul Morris was extremely helpful from the moment we met. He described in simple terms what he would be able to achieve for me at Carpet Cleaning 4 You. Over the first few months my online traffic increased slowly but now following completion of my 'year end' I find that I have achieved 28% growth. Thanks Paul very much.
We’ve used Superb Digital to setup and manage our Google Adwords campaign for some while now. We’ve had a really great return on the spend to date. They send us regular reports and advise on how the campaign is being optimised. We can really recommend them.
After years of trying and failing to climb the google ladder my ranking has now improved dramatically while working with Paul. Great communication and regular and informative updates. Thanks for all you help :)
We had suffered a pretty severe Google Penalty through previous SEO works. We used Superb Digital's Google Penalty Recovery service and now are happily sat back on Page 1 for our key terms. We plan on continuing to use Superb Digital's SEO services to continue our climb up the rankings.
We took on Paul for a 6 month SEO campaign to get our site on to page 1 of Google for some fairly competitive search terms. We had frustratingly been sat on page 2/3 for a year or so, having had a couple of other SEO companies doing the work unsuccessfully. Paul was a breath of fresh air, he is open and honest and gets to the point. He and and his team have done a great job getting us to where we want to be in the Google search results and we're very happy with the work he has done for us so far. We hope to continue working with Paul for all our SEO needs for the foreseeable future.
Paul has a wealth of experience and knowledge in the SEO world. He highlighted the benefits of high quality content from a realistic and budget-orientated point of view for my small business. Highy recommended.
I would like to thank Paul and the team at Superb digital for the professional approach to the Cabling Science website overhaul. We made the right decision in outsourcing this project even though we had the expertise in house. Paul added both the necessary resource and additional expertise, understood our requirement perfectly and coordinated, coached, channelled and challenged our necessary input as we had hoped. So many thanks from us at Cabling Science, it is really timely as we have been currently recruiting staff and also helps our partners extols the virtues of what we do for our clients. Many of our clients have provided great feedback on the improved website and we cant get better praise than that.
Our reputation at High Growth Knowledge Company is very important to us, and, we believe, the main reason businesses would want to engage us to help them through their growth pains. We engaged Paul to help us become more visible - through improved SEO and, most importantly, by getting content posted on our website and on other sites having influence in the SME space. He has done both really well. We now have content in lots of different places driving traffic to our website, and are featuring at or near the top for several important search terms. We've also seen the benefit, with one new client finding us for search terms that we did not feature for before Paul was involved. Highly recommended.
We’ve been using Superb Digital for over 6 months now to promote our ecommerce store and seen outstanding results. The team have done a great job of optimising the website and helped us to compete with some of the big online names. Our revenue from search engine traffic has grown by 126% and the website ranks nationally for many competitive phrases. Overall we’re really pleased with the experience of using Superb Digital and communication has been excellent. Thanks Paul.
Paul and his team really kick started our SEO strategy with fantastic results. His initial analysis and proposal were highly professional and clearly explained what was required and how it would be achieved. He then went to work optimising the Geldards site and we have seen immediate results with excellent Google rankings starting to emerge. I would highly recommend Paul and the Superb Digital team to any business who needs their online presence to deliver results.