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SEO Impact is a digital marketing and web development agency based in Northern Ireland, UK, supporting businesses locally and worldwide with strategies that improve visibility, performance and long-term online growth. With more than fifteen years of experience, we focus on clear, structured and measurable digital solutions that help companies strengthen their presence across search, web and social channels.
Our core services are built around four essential areas. We provide full SEO services, covering technical SEO, local SEO, site audits and consulting, helping businesses resolve issues, improve indexing and increase search visibility. Our eCommerce SEO support is tailored to WooCommerce and Shopify stores, focusing on product optimisation, category structure, technical fixes and improvements that lead to higher traffic and better conversions. Through web development, we design and build websites on WordPress, WooCommerce and Shopify, ensuring fast performance, clean user journeys and strong SEO foundations. Our digital marketing offering includes content planning, analytics, email marketing and social media support, giving businesses a complete approach to online growth.
SEO Impact is proud to work as official Klaviyo partners, WP Engine partners and Shopify partners, allowing us to combine reliable platforms with proven optimisation techniques. These partnerships help us deliver secure, scalable and effective websites and marketing solutions for both service based and eCommerce businesses.
We have worked with a wide range of industries including hospitality, retail, fashion, fitness, construction, legal, manufacturing, engineering, environmental services and automotive. This varied experience allows us to understand different markets, user needs and industry specific challenges, and create strategies that match real business goals.
Our approach is detailed, practical and transparent. All work is completed in-house, ensuring consistency, accuracy and accountability across every project. Whether improving rankings, building an eCommerce store or developing a tailored digital strategy, SEO Impact provides a complete and dependable service for businesses across Northern Ireland, the UK and global markets.
Povera LNL needed its first professional online presence to introduce its engineering focus, outline its services and present future development plans. With no website in place, the company lacked a platform to communicate its work, vision and technical capabilities to potential partners and stakeholders. The challenge was to create a clear, credible and scalable website that reflects the nature of the business and supports future growth.
SEO Impact designed and developed a modern WordPress website with a clean structure, easy navigation and minimalist design that suits engineering and technical audiences. We created a logical content layout that explains Povera LNL’s service areas, approach and long-term goals without overwhelming the reader. The site was built to be fully scalable, allowing new information and tools to be added as the company grows. Foundational on-page SEO was implemented to support visibility from launch, including metadata, performance improvements and clear content structuring.
The project gave Povera LNL a strong and professional digital foundation for the first time. The new website communicates the company’s technical focus clearly, supports credibility when presenting to partners and creates room for future development. The client highlighted the simplicity, clarity and long-term flexibility of the site as key benefits.
Charlemont Arms Hotel needed a modern website that reflected its heritage while offering a smoother online experience for guests. The old site lacked structure, visual consistency and a clear booking flow. The challenge was to create a design that balanced tradition with modern usability, showcased the hotel’s key features and encouraged more direct bookings.
SEO Impact redesigned the entire website on WordPress with a clean, mobile friendly layout and improved content structure. We created dedicated sections for rooms, dining, events and offers, and integrated a streamlined booking path with clearer calls to action. The new design uses updated visuals and simple navigation to help guests find information quickly and complete reservations with ease. On-page SEO improvements were applied throughout to support better visibility and performance.
The hotel team noted a significant improvement in the look, feel and usability of the website. Guests found it easier to navigate, explore the hotel’s services and complete bookings. The new site now reflects the warmth and character of the family-run hotel while providing a more effective online presence.
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