Promodo

About Client

First, All In Packaging (AIP) is a marketplace for packaging products and closuresoffering thousands of items in one place (both, retail and wholesale). Secondly,this company provides such packaging related services as:

— Design— 3D modelling— Tool making— Graphic planning— Printing of labels— Screen printing— Hot foil stamping— Metallizing— Logistics— After Sales Service

Thus, All In Packaging is a smart solution for both packaging manufacturers anddistributors. With AIP sales network manufacturers can easily reach an internationalcustomer base, and distributors can support their sales with modern e-commercesolutions.

The Challenge

At the start of our collaboration Allinpackaging.co.uk received very lile traffic tothe site due to some technical issues, SEO omissions, and due to low site rankings,because the site was quite new. So we also had to develop and implement the developmentstrategy aimed at increase of the site popularity and brand awareness onthe web, to identify a number of short- and long-term objectives.

What is important – AIP have not been running advertisement campaigns at all.

Stage 1

Reviewing of current site optimizationand preparing guidelines on its improvement.

In-depth on-site SEO audit has been performed and corresponding recommendations providedto a customer, with the aim of identifying and solving all the omissions that could be a barrierfor the promotion of a site in search engines. 

Stage 2

PR-strategy development, relevant platformsresearch etc. taking into consideration the situationon the market.

That stage was about analyzing the competitors devoted to analyzing the traffic characteristics,the backlink mass, and general technical analysis.

We have identified several the most important in our opinion competitors’ evaluation categoriesand examined in this research the volume of traffic, its geography, structure, and the audience,running advertisement campaigns in Google AdWords, the character of thesecampaigns, as well as targeted keywords that bring the most traffic to the competitors’ sites.

In the second part of our research we have analyzed the backlink mass of two competitors thathave the largest number of backlinks for the purpose of discovering prospective sources of “good” backlinks to AIP site.

The third part is was devoted to general analysis: technical overview of competitor’s sites, socialengagement, and brand mentions. At the end of each part the conclusions were given.

After performing the competitive analysis we were able to determine what were strengths andweaknesses of a customer’s site, and develop the development strategy

Stage 3

The analysis of Google Analytics data.

Stage 4

Recommendations on siteusability and detailed recommendations on Thank you pages.

Stage 5

Keywords selection and HTML Markup recommendationsfor product categories and subcategories.

Stage 6

Recommendations on site blog.

Result

3X growth of organic traffic

7X backlink profile expansion

Except of the core issues solved, we have been running activities aimed for increasingthe site popularity (social media), backlink mass (guest blogging on high qualityresources of closely related niches), affiliate program (cooperation with partners ina niche), and developing AIP site blog to provide target audience with valuablecontent and gain more references due shares, likes, and reposts.

As a result of consequent solutions, focused on AIP website optimization and promotionon trusted sites of closely related niches and social media, the major brakes on its SEOperformance were eliminated and site ranks significantly improved.

“We are working with Promodo for more than a year now, and the results are incredibly convincing. We boosted our organic search engine traffic by around 250% and it is still growing. Promodo has tons of experts in search engine marketing but also has professional project management for the good results. I can highly recommend Promodo, if you don't want to buy a lucky bag, choose them.”

GERGELY SZATMARI
Allinpackaging.co.uk