ProfileTree Web Design and Digital Marketing

ProfileTree is a Belfast-based SEO agency delivering search engine optimisation services for businesses across Northern Ireland, Ireland, and the UK. Since 2011, we've completed over 1,000 digital projects and built a reputation as one of Northern Ireland's leading SEO and digital marketing agencies.

Belfast SEO Agency - Our Expertise
We specialise in SEO strategies that deliver measurable results. Our Belfast SEO team has grown websites from zero to millions of annual visitors using proven search engine optimisation techniques. We don't just improve rankings—we focus on the traffic, leads, and sales that rankings should generate.

Our approach combines technical SEO excellence with content strategy and link building to create sustainable organic growth. We've worked with local Belfast businesses, national UK brands, and international clients across Europe, the Middle East, and the USA.

SEO Services We Provide
Local SEO Belfast and Northern Ireland
Local SEO is critical for businesses serving geographic areas. We optimise Google Business Profiles, build local citations, generate reviews, create location-specific content, and implement local schema markup. Our local SEO services help Belfast businesses, Northern Ireland companies, and businesses across Ireland appear in Google Maps and local search results. We understand the Northern Ireland market—the towns, the search behaviours, and what local customers look for.

Technical SEO
Technical SEO forms the foundation of any successful search strategy. Our technical SEO services include site speed optimisation, Core Web Vitals improvement, mobile optimisation, crawlability fixes, indexation management, XML sitemap configuration, robots.txt optimisation, canonical tag implementation, structured data markup, JavaScript SEO, international SEO with hreflang, site architecture improvements, and internal linking strategies. We conduct comprehensive technical SEO audits using Screaming Frog, Google Search Console, and other professional tools to identify and fix every issue holding your site back.

On-Page SEO
On-page optimisation ensures every page on your website is configured to rank for target keywords. We optimise title tags, meta descriptions, header structures, content, images, URLs, and internal links. Our on-page SEO process includes keyword research, search intent analysis, competitor content analysis, and content optimisation that balances SEO requirements with user experience.

Off-Page SEO and Link Building
Backlinks remain a critical ranking factor. Our link building services focus on earning high-quality, relevant links through digital PR, guest posting, resource link building, broken link building, and outreach campaigns. We build links that improve rankings without risking penalties—no spammy tactics, no link farms, no shortcuts that damage your site long-term.

Content SEO and Content Marketing
Content drives organic traffic. We develop content strategies based on keyword research, search intent analysis, and competitor gaps. Our team creates SEO-optimised blog content, service pages, location pages, pillar content, and supporting articles that build topical authority. We've published thousands of articles across our own websites and client sites, learning what ranks and what converts.

Ecommerce SEO
Ecommerce SEO requires specialist expertise. We optimise product pages, category pages, faceted navigation, product schema, and ecommerce site architecture. Our ecommerce SEO services help online retailers rank for product searches, reduce reliance on paid advertising, and increase organic revenue. We work with WooCommerce, Shopify, Magento, and custom ecommerce platforms.

Enterprise SEO
Large websites with thousands of pages need different SEO approaches. Our enterprise SEO services include log file analysis, crawl budget optimisation, large-scale technical audits, international SEO, and strategies for complex site architectures. We help enterprise clients manage SEO at scale.

SEO Audits
Our SEO audits provide comprehensive analysis of your current search performance. We examine technical health, on-page optimisation, content quality, backlink profile, competitor positioning, and opportunities for improvement. Every audit includes prioritised recommendations and actionable next steps. We offer one-time audits and ongoing SEO monitoring.

Keyword Research and Strategy
Effective SEO starts with understanding what your customers search for. Our keyword research identifies high-value opportunities based on search volume, competition, commercial intent, and relevance to your business. We map keywords to pages, identify content gaps, and develop strategies that target the searches most likely to drive business results.

SEO Consulting
For businesses with in-house marketing teams, we provide SEO consulting and guidance. Strategy development, training, audits, and ongoing advisory support to help your team execute SEO effectively. We transfer knowledge rather than creating dependency.

Industries We Serve
Our Belfast SEO team has delivered results across diverse industries:

Professional services (solicitors, accountants, financial advisers)
Healthcare and medical practices
Ecommerce and retail
Tourism and hospitality
Manufacturing and industrial
Construction and trades
Technology and SaaS
Education and training
Property and real estate
Food and beverage
Automotive
Charities and non-profits

We understand that different industries have different SEO challenges. A local solicitor in Belfast needs different SEO than a UK-wide ecommerce retailer. We tailor strategies to your specific market, competition, and business goals.

Geographic Coverage
Based in Belfast, Northern Ireland, we serve clients across:
Northern Ireland: Belfast, Derry/Londonderry, Lisburn, Newry, Bangor, Newtownabbey, Carrickfergus, Ballymena, Newtownards, Portadown, Craigavon, Coleraine, Omagh, Lurgan, Antrim, Dungannon, Enniskillen, Banbridge, Cookstown, Downpatrick, Ballyclare, Holywood, Comber, Magherafelt, Portrush, Portstewart, Newcastle, Warrenpoint, Strabane
Republic of Ireland: Dublin, Cork, Galway, Limerick, Waterford, Drogheda, Dundalk, Sligo, Kilkenny, Wexford
United Kingdom: London, Manchester, Birmingham, Leeds, Glasgow, Edinburgh, Liverpool, Bristol, Cardiff, Newcastle, Sheffield, Nottingham
International: Europe, Middle East, USA, Canada, Australia

Our SEO Process
1. Discovery and Audit
We start by understanding your business, goals, and current SEO performance. Comprehensive technical audit, content analysis, backlink review, and competitor research establish the baseline.
2. Strategy Development
Based on audit findings and business objectives, we develop a tailored SEO strategy. Keyword targeting, content planning, technical priorities, and link building approaches—all documented with clear timelines and expected outcomes.
3. Technical Implementation
We fix technical issues that prevent your site from ranking. Site speed, mobile experience, crawlability, indexation, and Core Web Vitals. Either implementing fixes directly or providing detailed guidance for your development team.
4. Content Optimisation and Creation
Optimising existing content for target keywords and creating new content to capture additional search opportunities. On-page improvements, content expansion, and new page development.
5. Link Building and Authority Development
Building high-quality backlinks through outreach, digital PR, and content-led link acquisition. Sustainable link building that improves rankings without risking penalties.
6. Monitoring and Reporting
Monthly reporting showing rankings, traffic, conversions, and work completed. Regular strategy reviews to adapt to algorithm changes, competitor movements, and new opportunities.

Why Choose ProfileTree for SEO?
Proven Results
We've grown our own websites to millions of annual visitors using the same SEO strategies we apply for clients. We're not theorists—we're practitioners who understand what works because we've tested it ourselves.
1,000+ Projects Since 2011
Over fourteen years delivering digital projects, we've built deep expertise in what drives SEO success across different industries and competitive environments.
450+ Google Reviews
Our clients rate us highly because we deliver results and communicate clearly throughout the process.

Full-Service Digital Agency
SEO works best when integrated with web design, content marketing, and other digital channels. As a full-service agency, we ensure your SEO strategy aligns with your broader digital presence.

Belfast-Based Team
We're a real team in Belfast, not a virtual agency or overseas outsourcer. You work with experienced SEO professionals who understand the UK and Irish markets.

Transparent Approach
No black boxes or mysterious methods. We explain what we're doing, why we're doing it, and how it will impact your rankings. Monthly reports show exactly what work was completed and what results it achieved.

No Long-Term Lock-In
We earn your business each month through results, not contracts. Most clients stay for years because the SEO delivers, not because they're locked in.

Additional Digital Services
Beyond SEO, ProfileTree offers:
Web Design and WordPress Development - SEO-optimised websites built to rank and convert
Video Production - Corporate videos, explainers, testimonials, and promotional content
Content Marketing - Blog content, articles, guides, and content strategy
AI Training - ChatGPT and AI implementation training for businesses
Digital Strategy - Comprehensive digital marketing planning
Social Media Strategy - Platform selection, content planning, and social media guidance

This integrated capability means your SEO strategy connects with your website, content, and broader marketing for maximum impact.

AI-Enhanced SEO
We've trained over 1,000 businesses in AI implementation and apply AI tools to enhance our SEO services. AI-assisted content research, keyword analysis, and content optimisation—combined with human expertise and editorial oversight. We use AI to work more efficiently while maintaining the quality and accuracy that effective SEO requires.

Get Started
Whether you need a comprehensive SEO programme, a one-time audit, local SEO for your Belfast business, or help recovering from previous SEO mistakes, ProfileTree delivers search engine optimisation that generates measurable business results.

Contact our Belfast SEO team for a free initial consultation. We'll review your current situation, discuss your goals, and explain how SEO can help your business grow. ProfileTree - Belfast SEO Agency | Northern Ireland's Leading Search Engine Optimisation Experts