Pencilvent

Danish Bakery had an idea of where they wanted to go, but Pencilvent helped to breathe life into Danish Bakery through uniformity of their identity design, a custom theme, and advanced brand strategy. The goal was to give the consumer a consistent, exciting & memorable experience.

We were about as delighted as our client when we noticed, almost immediately with the launch of the revamp campaign, a major and noticeable increase in footfall. The bolstered footfall translated into increased sales and we noticed an online conversation happening on social media that described an overall raising of brand awareness and loyalty. This drove traffic to the call center and home deliveries increased as a result.

Khaneen is a well known Kuwait restaurant with great local food cooked by a well known Kuwaiti chef, however, the customer base was all 45+ meaning that a huge customer base was missing out on all sales, the age group of 18-45 was missing in which we needed to target.

The age range we wanted to target had a passion for eating Kuwaiti home cooked mean however didn’t know about Khaneen as a restaurant, however, knew of other Kuwaiti competitors.

What we were able to achieve was a hard won 30% increase in sales over the first six months. Word of mouth got around. New customers began to flood the venues and new research suggested that this new customer base, which was still increasing, came away from the table with a high brand recognition.

Kuwait’s first established private university has been steadily growing and expanding since it first opened its doors to an eager community of students and faculty who wanted a homegrown institute of higher education operated by international teaching and study practices. GUST has achieved that and have kept looking forward, growing and doing the utmost to become more with the start of each academic year.

What they were encountering now was another planned growth spurt, this time in their academic departments, and what they needed, like all universities, was the student numbers to fill class seats.

The challenge we were tasked with was to match enrollment with campus and departmental growth.

Could we hit that coveted 1:1 ratio?

The campaign met all client goals set out by them for us. With a 100% target enrollment reach for two years in a row.

1:1 ratio: achieved.

We could say, to our client and to ourselves; mission accomplished!

We really enjoyed working with them on this, and knowing the positive impact it has on the future of the community was a big red cherry on top.

A new local store bakery concept with a mix of local and traditional sweet, with a high competition that wanted to stand out & expand its locations while increasing sales.

The ads were such a success and went viral, which resulted in a 30% increase of sales within the first 2 weeks of Ramadan & fully booked list of orders and pre-sales till the end of Ramadan & Eid, not forgetting to mention orders reached them from all over the GCC.