novi.digital

When Mainstage came to us they were looking to improve their online presence and help potential customers to find them. They were concerned that the two websites they had active might be confusing customers about their brand identity.

During initial discussions, we identified that their primary site’s use of a low-level domain was also hurting their credibility. We worked with them to create and implement a migration plan to merge their two sites and bring them across to a better domain.

Mainstage say: At Mainstage we manufacture a range of staging and seating systems, and with the help of experienced web agency novi.digital (formerly known as SEO24/7) we have managed to solve a branding issue, which could have posed serious complications if not dealt with in the correct manner.

The issues began from having two websites – one of which was Mainstage’s main site and the other which endorsed their popular staging brand, Topdeck Systems.

The primary issue we encountered included a breakout of confusion as to who our customers perceived us as – were we Mainstage or Topdeck?

All things considered, Mainstage and novi had to make a decision to rectify these problems.

The website migration was successful, with 301 redirects implemented to help existing customers find them again and preserve their online profile. We also took their Pay-Per-Click campaign in hand, creating a data-driven revamp which cut costs while increasing conversions.

Above you can see two graphs showing both conversions – contact form submissions to the company triggering ‘goals’ – and the rate at which visitors converted increased over the same period considered in consecutive years.

We also revised content and customer flow across the website, increasing user engagement with a positive effect on both organic and PPC traffic.

Mainstage say: To eliminate any confusion breaking out, we liaised with the novi team on numerous occasions to develop strategies and to problem-solve any issues arising from the migration.

The migration itself was performed by experts to ensure a seamless transition without any repercussions.

Ultimately the new site was completely transformed, having been steadily overhauled and revamped with an eye to easing the customer journey. This makes for more engaged users and, in connection with the other changes made, makes for a site which search engine algorithms find useful – which makes for many more visitors, as you can see in the graph to the left.

During this time, we kept in close contact with Mainstage, creating new content for the site to support their expansion plans, catering to more businesses in the UK and beyond.

Mainstage say: novi.digital had managed to outdo themselves once again. The website started to generate more leads and enquiries than ever before.

In addition to the boost in our organic traffic, Novi had revamped our PPC campaigns to function more effectively at a much lower cost while still increasing our conversions, visit duration and lowering bounce rates compared to previous years.