What is SEO?
SEO is short for Search Engine Optimization, or in English: search engine optimization. SEO is thus a comprehensive expression of all that you can do to become more visible in the search engines ' organic (unpaid) search results.
SEO consists of both technical, editorial and communicative challenges. The better you understand how to optimize all the elements, the more visible you will be in the search engines.
On this page we will explain the most important aspects of SEO, so you get a sensible overview of this complex area.
When you have read this guide you will be better able to either work on SEO, or purchase the help of others – outside of buying a pig in a poke.