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Meticulous Digital
About Us
Meticulous Digital is a boutique SEO and digital marketing agency based in Brighton, founded on the belief that success online is all about attention to detail. Dedicated to helping small and medium-sized businesses grow, the agency delivers bespoke strategies designed to achieve tangible, measurable results.
With over 20 years of experience auditing websites across a wide range of industries, Meticulous Digital empowers clients with clear, actionable insights to boost their SEO and PPC performance. By blending deep technical expertise with creative thinking and strategic marketing know-how, their team crafts solutions tailored to each client’s unique objectives – driving more traffic, more enquiries, and more sales.
Financial Info
Location (1)
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James Hubbard
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Our Case Study (1)
1. Web Build & SEO
- McCarthy + Co
- 5
- 12 June 2025
McCarthy + Co Solicitors LLP is a family-run law firm providing legal services to clients throughout Ireland. The firm specialises in personal injury, medical negligence, family law, conveyancing, and estate planning. Renowned for its friendly, efficient, and modern approach, McCarthy + Co has earned a strong reputation for delivering personalised, high-quality legal services.
Meticulous Digital began working with McCarthy + Co in 2019, initially supporting the firm in developing a content strategy and strengthening authority signals across its domain. In 2023, McCarthy + Co’s leadership team re-engaged Meticulous to assist with a full website update, addressing issues with an outdated design and a technical framework that was difficult for non-developers to manage.
At the beginning of 2023, Meticulous Digital initiated a full overhaul of McCarthy + Co’s website, rebuilding it on a WordPress framework tailored for ease of use by non-technical staff. This new setup empowered the firm's team to manage and update content independently, reducing reliance on developer support. The site architecture was restructured from the ground up to enhance internal linking and navigability, while page layouts were redesigned with a strong emphasis on user experience and conversion optimisation. Key calls to action were strategically placed above the fold to better guide visitors toward priority actions.
In parallel with the technical and design updates, Meticulous also developed a new content strategy informed by keyword research and search volume analysis. This enabled the firm to increase visibility in search engines, particularly for new practice areas they had recently entered.
Following the launch of the new website in May 2023, McCarthy + Co experienced a significant uplift in performance metrics. By October 2024, year-on-year organic traffic had increased by 190%, accompanied by notable improvements in engagement and conversions.
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