Originally, we didn't set out to create an unusually good email marketing company. We had simply set out to create an unusually good email. We needed something stylish, simple and easy to make, to promote our little music company.
We searched for email services online and found millions – but we didn't like them. The outdated templates, the overall spam feel of the promos, and the general lack of joie de vivre in the process.
Instead of settling for the status quo, we designed our own email campaigns. Soon, people were asking us to design emails for them. We thought: sure. And Mad Mimi was born… so that everyone could create a well-designed, elegant email.