iMark Infotech is the leading IT giant & SEO outsourcing company in India founded back in 2011.
With a vision of delivering innovative solutions through cutting-edge technology, Mr. Ishan Gupta (CEO) founded iMark Infotech Private Limited back in 2011. iMark, being an offshore SEO company caters to the needs of diverse industries by offering internet marketing, web & mobile development, and PPC services.
The company strives to create an empowering, transparent, and friendly environment breaking the stereotypes of working in the corporate world.
We are a dream team of 150+ technology enthusiasts consistently putting efforts into delivering scalable solutions to complex challenges leading to enhanced business revenues for our clients.
With two partner companies in the United States, Silicon Beach Digital in Santa Monica, California, and the second one in Los Angeles under the name of JIK Ventures; iMark has gone global in a short period. iMark is growing leaps and bounds, with its recent acquisition of a well-established in-house product in the Internet Marketing field from a UK based firm, we have just added another feather in the hat.
Our strategic, technical, and creative web solutions provide comprehensive support to our patrons, which is perhaps the reason we’re unswervingly ahead of the curve.
Challenges
• Starting with a new website we knew we have to face limitations, as it had 'little to no traffic', low domain authority, and Trust Flow.
• The Client was in a hustle to drive improved results leaving us with a time-bound approach (approx two months).
• The vertical was competitive so generating conversions was a daunting task in the beginning.
• Huge loading time was immensely impeding the website reputation. Hence it was no easy work to increase the crawling rate and fix the error reports.
• Next thing was the poor mobile experience that affected the users increasing the bounce rate.
• The site was getting irrelevant and spammy links that were negatively influencing its authority.
Solutions:
• We knew that we can generate decent traffic with out-and-out keyword research, fixing the dedicated pages, and targeting their niche accordingly.
• We created different landing pages, optimized meta tags, and infused more relevant keywords while fixing the content on the page.
• We enhanced the site architecture by internal linking the web pages of the ClayGround 'site. This facilitates authority in the domain from the backlinks that we were creating.
• We devised a full-page optimization for the website that was consistent to improve the loading time of the website, enhancing the web page speed and coordinating image alt tags.
• We worked on an effective link building strategy with a constant increase in referring domains and referral pages delivering quality results.
When we started with the project we had a confident approach, converging more on opportunities. So far in few months, we have been able to improve the rankings for all the targeted keywords in Google SERP.
Challenges
• The client did not provide back end access to their official website.
• The client did not have an account on Google Analytics and search console for tracking their website traffic and website errors respectively.
• All the parlor bookings were done on a third-party platform, so there was no way out to track the exact source of conversions.
• The client was coordinating with multiple development teams; it was exhausting to get concrete information about website development
• It compelled the need of collaborating with one cohesive dedicated source to bring in sync the entire process of website development and optimization.
• Our SEO team set up Google Analytics and Google search console accounts to closely monitor traffic and errors on the website.
• Our SEO team conducted extensive keyword research to find keywords with decent search volume for multiple locations.
• Our SEO team undertook painstaking efforts to create responsive landing pages to target niche customer segments across different locations on their mobile bookings.
• Our SEO team facilitated on-site and off-site processes to optimize their website to rank them higher and attract organic traffic to increase online parlor bookings.
• Our SEO team facilitated on-site and off-site processes to optimize their website to rank them higher and attract organic traffic to increase online parlor bookings.
Our cut-throat SE0 strategies notched up the website rank with 60% of the keywords amongst highly rated in the domain and with another 10% keywords continued to soar the SERP ranking.
Challenges
• Since the website was new, it had no organic rankings.
• The webpages of the site had very limited on-page content with no CTAs implemented on it
• There was no internal linking among the internal pages of the website and thus information hierarchy was missing across the website.
• There were certain onsite issues like website page speed and load time was not optimized.
Solution
• We initiated the keyword research and fixed the dedicated pages to rank them according to selected keywords.
• We optimized the Meta tags, and put more relevant keyword-optimized content on the pages with CTAs.
• We constructed the proper site architecture via implementing the internal linking among the webpages of the website.
• We performed a full on-page optimization for the website which included optimizing the web page speed, the load time of the website, and image alt tags.
It's been 6 months since the start of the campaign and all the keywords are now ranking in the Top 10 position in Google SERP.
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