Huste Marketers

ThePetsClub wanted to fulfill the brand’s objective to create a prominent position in the highly competitive UAE pet food supply marketplace. Despite making extensive organic marketing efforts, the brand missed the mark in meeting its sales target. They were unable to reach the target prospects. All they required was to initiate profitable eCommerce PPC marketing campaigns to get a broad spectrum of customers and boost the overall sales patterns.

Our digital marketing team started aligning the business objective with customized Google Ads campaigns.

After having several discussions with the client and understanding the overall requirements, we held brainstorming and research sessions together. After a careful analysis of the competitive brands and market trends, we came up with the high targeting keyword list and prepared engaging ad copies.

Based on the customer demographics, our PPC experts executed Google ads under the specified budget of the client. Not only Search Campaigns, but We also focused our budget on Shopping Campaign to be ranked on the top of the Google Search Engine. Not only we approved the Merchant Center, We also enabled positive ratings in the Shopping Ads. Our marketing team further initiated brand awareness campaigns among the target demographics via Discovery and YouTube ads.

Post that, we launched video ads on Facebook that garnered a great deal of traction for the brands.  For the engagement purpose, we further implemented different types of ads including number of dynamic, carousel, and collection, targeting people based on the similar interest as that of the business and attract several customers.

Furthermore, the team worked on returning the old customers by running a retargeting campaign and started a catalog campaign and a brand awareness campaign. The goal was to receive purchases from these campaigns which were successfully fulfilled once the audiences started to gain more trust in the brand.

Additionally, we kept a close watch over the periodic performance of eCommerce PPC campaigns for the pet food supply online store.

Results

Hustle marketer’s vision-centric and research-oriented campaign initiative resulted in substantial product sales and profit for the client. After creating the campaign from the scratch, the client garnered 8x the return on ad spent, and the graph of sales went up. With our Google ads marketing efforts, the brand achieved ROAS of more than 14 in just 7 months.

Even Facebook ads experienced a remarkable result of achieving ROAS of more than 9. We also experienced an increase in Shopify sales that showcase our result-oriented strategies approach.

Not only this, an extensive range of customers in UAE started recognizing this pet food product online store and start ordering from the platform. This exceptional growth of the brand not only resulted in boosting sales but further expanded the brand’s presence across distinctive demographics.

https://hustlemarketers.com/case-study/scale-your-business-with-the-best-digital-marketer-agency/

The client was running some campaigns on Google, but the ads did not yield any results – there were 0 conversions. The merchant center was suspended due to which there was no scope of running shopping ads; we had to fix the merchant center account first. The campaign structure was super messy which made the audit and analysis extremely difficult. They did not opt for the high-volume search keywords and did very minimal testing with the campaigns. The average CPC was high with no purchases from the ads which made it challenging altogether.

Our first task was to make sure that the merchant center account gets activated again. We started by fixing all the errors in the account and were in constant touch with Google support. Along with that, we started a search campaign for better performance which included all the keywords that had high search volume and were relevant to the business.

From creating new ads to creating new banners for display and shopping campaigns, we structured the ads and accounts in a schematic way.  Once the Merchant Center Account was activated, we worked on the Shopping feed and eliminated all the factors that could cause suspension again.

We also achieved a Trusted Store Label from Google Merchant center which will be shown with all our shopping ad products. With the right strategy and the right keywords, the campaign started to gain the trust of the audiences and more people started to interact with the ads.

With the constant optimization in the campaigns, the audiences started to interact with the ads more and the results started to hit off. We have been efficient enough in making the changes in the ads by pausing non-performing ads, adjusting the bids wherever needed, and getting the required results.

Results:

The team put a lot of effort into the ads to get positive results. As there was no purchase or no revenue generated earlier, but in a span of 4 months, the ads have received 36 purchases and generated a revenue of more than $45000 which excluded Signups. The ROAS achieved from the constant efforts is approximately 5X. Apart from that, the signup forms started to get filled in. The ads got 25 sign-ups and 4 phone calls. There was an improvement in CPC by 51% as compared to the previous period. The results have only gone up with our digital marketing services.

"Ishant is on it! Quickly and efficiently. I'd recommend him to anyone needing online services around Google and various online campaigns."

https://hustlemarketers.com/case-study/generating-6x-revenue-in-3-months-using-google-ads/

Earlier, they were running a few campaigns on Google having a ROAS of approximately 4. Upon auditing the account, we saw that there was a lot of room for improvement. Even though the ads had enough traffic, there was a need to put that traffic to good use. We knew we could scale the campaigns and generate double the revenue they were getting.

We had to start with the campaigns from the scratch by doing thorough research on the audience and the keywords that had the potential to get converted. Other than that, the team suggested the client explore other platforms like – Pinterest & Facebook as more businesses are moving their strategies to social media and are getting the results.

Google: We first started by creating campaigns on Google. Combining our ideas and strategies with their already-running campaign, we wanted to test the audience and their response to both old and new ads.

We started with a search campaign and a brand awareness campaign so that the name of the brand could reach more people. By digging deep into their previous campaigns and website, we searched for the potential keywords that were relevant to their business. We completely restructured the accounts and simplified the keywords to reduce any inefficiency and overlapping.

As it is an eCommerce platform, so the shopping campaign was necessary to launch to sell their products at great potential. Once the new campaigns started to collect the data and got conversions, we moved forward with the Dynamic Remarketing campaign to bring back our previous customers.

With the constant optimization in the campaigns, the audiences started to interact with the ads more and the results started to hit off. By keeping a close eye on the campaigns and eliminating all the non-performing factors, we were able to achieve double the ROAS as compared to before.

Pinterest: Further, we suggested the client run ads on Pinterest. Usually, businesses don’t opt for Pinterest marketing as it is that popular in comparison to Facebook or Twitter, but it sure has a larger user base that worked in our favor of us.

As the main goal was to sell the products but we did not have any data on Pinterest, so maintaining a strong audience interaction was a challenging task. We started with traffic and awareness campaigns that helped us build brand value among audiences. Once we were sure that we could start selling the products, we moved forward with the conversion campaigns which indeed was a huge success. The ROAS and the conversions that we received from Pinterest are above par.

Facebook: Along with Pinterest, we also started marketing on Facebook & Instagram as both platforms have the largest user inventory. The client’s budget for the FB ads was low which made the task challenging. We had to create a strategy that could beat the low-budget factor and get us some purchases. Similar to Pinterest, the client did not have any data or traffic on Facebook, so we started with the brand awareness and traffic campaign. We started to build audiences from the scratch – from searching for the right top-of-the-funnel audience to the perfect audience to retarget.

The team created a funnel of the audience that was followed to achieve the desired results. Initially, we started with the interest-based audience and then moved to the custom audience and then to the lookalike audience so that we could also target a similar audience to the ones landing on the website.

The results that we eventually got were definitely in our favor which we generated just in a month.

Results:

With the constant hard work of the team of Hustle Marketers, the campaigns combined from all the 3 platforms resulted in approximately 6 times the return on the ad spent. All the campaigns were started from scratch, and the graph of the results has simply gone up.

With the constant efforts of the team, the ROAS generated on Google was double the client was getting, that is, 8. The total purchase value was generated more than $160k.

Hustle Marketers, I can say the best Digital Marketing Agency that took our marketing to the next level.

They promoted our brand online through Google, Facebook, Tiktok and Pinterest and increase the conversion and also tripled the Roas from 3 to 9.65

With the way we are progressing it will be a long project with them.

https://www.google.com/maps/contrib/106957294842036156524/reviews?hl=en-GB

Armorpoxy was facing:

• Poor Lead Quality: Leads were present, but the conversion funnel was inefficient.
• Low Purchase Conversion Rates: The CTR was low, and even the conversion rate was lacking.

What We Did:

1. Addressing Low Lead Quality

The Situation: Upon taking over the project, we identified a critical issue with lead quality. The leads were there, but they weren’t converting. It was like having the right ingredients but the wrong recipe.

Our Move: As PPC experts, we knew that the devil was in the details. We delved into keyword research, competitor analysis, and shopping feed optimization. By crafting ad copies that resonated with the target audience, we were able to drive relevant traffic. The numbers started to make sense, and the leads began to convert.

2. Integrating Hubspot with Google Ads

The Situation: Tracking lead quality was like shooting in the dark. We needed precision, and we needed to understand the ROI from contact forms.

Our Move: By integrating Hubspot with Google Ads, we were able to track contact form submissions and their quality. This wasn’t just about numbers; it was about understanding the story behind the numbers. The remarkable 719% ROI made sense, and the strategy was paying off. (938 sales and 564 submissions).

3. Switching to Microsoft Ads

The Situation: Google Ads were performing, but we saw an opportunity elsewhere. It was time to explore new horizons.

Our Move: We made a calculated switch to Microsoft Ads. By analyzing the purchase history specifically from Microsoft Ads, we could tap into a new market segment. The conversions started to climb, and the impressions were hitting the mark. (USD 8739.65 spent and 113 conversions).

The Results:

A Transformation in Numbers: Our strategic interventions didn’t just change the numbers; they transformed Armorpoxy’s entire marketing landscape. Clicks turned into submissions, submissions turned into sales, and the cost was justified by the ROI. It was a success story written in data.

Working with Hustle Marketers is one of the best decisions. Overall, our results have been very strong. They go a step further in terms of progressing our campaign with new tools and strategies.

In addition to our client’s review, Armorpoxy recently shared their experience on Clutch, emphasizing the transformative journey and exceptional results achieved with Hustle Marketers.

Link- https://clutch.co/go-to-review/040d2605-43d5-459a-85a2-bdb2e8f6ca40/179038