Grovention

1. They wanted a website with a simple backend and minimal complexity.
2. The client’s team was not very technical.
3. It must be a mobile-first website as over 80% of its sales are from mobile devices.
4. The new website must have a list of features from their existing custom site and some more.
5. User experience, performance, and sales are not to be compromised.

1. A Shopify CMS-based website for a standard e-commerce website architecture and flow.
2. We planned an SEO-focused website with hierarchical architecture, keyword targeting collections and product nomenclature, easy navigation, an explicit conversion funnel, etc.
3. We planned on creating content optimized for every section of finalized design layouts.
4. Our team created short and long-term SEO & paid marketing strategies to engage and convert users.
5. We drafted campaigns to acquire new users and repeat orders from existing buyers.
6. We planned strategies to drive orders during off-seasons.

1. 8% increase in organic traffic from search engines, MoM.
2. 27% overall revenue increase, QoQ.
3. 23% increase in average session duration.
4. 4x+ ROAS from paid campaigns.

1. They did not have a concrete business plan.

2. They are not very technical.

3. Do not have a good understanding of the e-commerce lifecycle.

4. The budget and resources are limited.

1. A CMS-based website to save development costs.

2. Inbound intent-focused website architecture.

3. Keyword-focused categories and product pages.

4. Short and long terms digital strategies.

5. Organic and paid strategies to drive users from popular channels.

A. 10% increase in organic traffic from search engines, MoM.

B. 25% overall revenue increase, QoQ.

C. 10% followers increase on social platforms, MoM.

D. 5x+ ROAS from paid campaigns.

1. The client wants to understand the power of SEO by implementing it on their website.
2. They want to optimize their website and rank it on generic money keywords.
3. Improve the website’s user experience and conversion funnel.
4. Acquire new users and increase the revenue from organic search.

1. Completed research and website improvement planning within the first week.
2. Discussed architecture, navigation, and content improvements in the second week.
3. Performed technical SEO audits and UX recommendations by the end of the first month.
4. Started Offsite Marketing like Branding and Content Marketing activities in the second month.

1. 2 times increase in organic traffic from search engines, in 3 months.
2. 38% organic revenue increase, QoQ.
3. 25% increase in new users, QoQ.
4. 52% increase in transactions from organic channels.

1. The client has an in-house team and was looking for a professional agency to oversee the SEO process.
2. They wanted to fix their existing website’s on-site health and technical SEO issues.
3. The client wanted a clear SEO strategy and roadmap to improve rankings on target keywords.
4. Drive more relevant users to the website and improve monthly revenue.

1. Completed research and keyword planning in the first two weeks.
2. Recommended improvements in website architecture, navigation, Page structure, and use of the right SEO apps at the end of the first month.
3. Started Off-site branding including content marketing activities for better business growth from the beginning of the second month.
4. Continuing with SEO audits and technical recommendations for further recommendations.

1. 18% increase in organic traffic from search engines, QoQ.
2. 20% more pages browsed per session, QoQ.
3. 14% drop in bounce rate, QoQ.
4. 14% increase in e-commerce conversion rate, in 3 months.