Emerge - Helping Your Business Grow Online
Emerge (EmergeLocal, Inc.) has been helping businesses build an online presence and fueling their growth by connecting them to potential customers via different digital channels. It offers digital marketing services including website design and development, social media marketing, media buying, and technology solutions to various industries, including healthcare services, food, retail and services, and hospitality and tourism services.
It takes guts to stay competitive on rapidly growing digital marketing channels. Hence, Digital-First is the New Rule to rise above the noise. We're boldly declaring it. 📣
Learn what is a "digital-first" approach ➡️ https://emerge.com.ph/digitalfirst
Be the most active and engaging healthcare facility in Central Luzon.
The Medical City Clark strives to be the referral center of Central Luzon and to do that, playing an active role in social media space and the web in general.
Since January 2015, they focused their budget on traditional mediums such as newspapers, radio, and events to drive awareness about their brand.
Also, they want to change the stigma around their brand which is they cater only to A and B markets. One of the reasons why people of Central Luzon and adjacent areas have that stigma is because they are located inside an economic zone.
It was clear The Medical City Clark needed a strategy that can break the stigma and reach other markets.
Drive inpatient and outpatient with digital marketing
We went with a holistic strategy. Having social media, Facebook ads, Google ads, email marketing, and a doctor’s appointment system comprise our digital marketing strategy – enable us to drive leads, enhance brand awareness, reach a new audience and get more patients.
Our team implemented our proven smart digital marketing approach that reaches out to The Medical City Clark’s target audience (doctors and patients). Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
6.3M ad impressions
500 avg monthly Facebook messages
300% engagement rate
Through the implementation of Google Search, Display, Instagram and Facebook campaigns, The Medical City Clark experienced growth in revenue solely from digital marketing campaigns with a 300% increase in revenue and increase in the number of patients during the campaign period.
With continuous analytics and reporting reviews every month with the client, their campaign strategies have been largely aware and ROI-driven.
Importantly, the client has expanded its growth by increasing its digital marketing budget and widening its scope.