Codedesign is an international digital marketing agency that works with game-changing brands, inspired clients, and global markets. But we’re more than just a digital agency; we are agents of digital growth.
Our team is a melting pot of digital experts, multinational marketers, and data geeks. We build borderless digital strategies that are designed to drive conversions and scale your business.
How do we do it?
We cross data with performance marketing techniques to create perfect online customer journeys. With PPC, SEO, and Analytics as our main building blocks, we make your brand clickable and help you grow online.
• Pay-Per-Click Marketing
• Search Engine Optimization (SEO)
• Digital Strategy
• Web Analytics
• Paid Search (SEA)
• Programmatic Display Advertising
• Paid Social Media
• Perfumes & Companhia
• NAU Hotels
• Chateau D’Ax
In order to achieve better results in Chicco’s e-commerce store, it was necessary to make sure that potential customers were being exposed to the brand and its products. For that to happen, Chicco needed to be present on the first pages when users searched for Baby and Child-specific products.
Alongside the Search Engine Optimization necessary to reach better organic results, a Google Shopping Campaign was created with the intent of increasing Chicco’s online store conversions.
The main goals of this campaign were the optimization of some crucial metrics on Chicco’s online store:
Increasing the number of Transactions;
Increasing the Revenue generated by the online store;
Increasing the Return on Advertising Spend;
Decreasing the Cost per Conversion.
WHAT WE DID: GOOGLE SHOPPING CAMPAIGNS
A Google Shopping Campaign was created in 2018 with the intent to maximize conversions.
Chicco’s competitors also sell Chicco’s products on their online stores. That meant that it was necessary to make sure that users searching for those products would access Chicco’s store and not their competitors’.
With that in mind, the campaign targeted mothers and pregnant women searching for either Chicco products or Baby and Child-specific Products.
Comparing the performance of the Google PPC channel with the Google Shopping Campaign, to the performance of Google PPC channel without Google Shopping, we can see the following results:
114.93% increase in Return on Ad Spend (ROAS) M/M;
373.75% increase in clicks M/M;
No Increase in average Cost Per Click;
91.66% decrease in Cost Per Conversion M/M;
14.15% increase in Total Online Revenue M/M.
The Google Shopping Campaign itself proved to be a success with a ROAS of 738% in December 2018. Part of this achievement is also due to the omnichannel approach and the Search Engine Optimization process that improved the landing pages’ Quality Score.
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Perfumes is the leading brand in E-commerce for Perfumes and Cosmetics. The E-commerce store was experiencing a very high CPA and some difficulty capturing returning customers. From Analytics our rate of abandoned carts was not as we wanted them.
Our challenge here was to increase unique purchases and quantity of sales and increase revenue from returning visitors.
Existing remarketing campaigns were audited for major issues. The primary problem was poor market segmentation, causing display ads to miss relevant audiences.
Optimization of remarketing campaigns began by focusing on segmentation. Separate list categories were created to address remarketing to the different types of audiences:
• Smart Listing Audiences
• Users Who Added Items to Shopping Cart but Did Not Purchase
• Users Who Made It to Checkout but Did Not Purchase
• Users Who Abandoned Shopping Cart in last 7 Days
• Users Who Abandoned Checkout in Last 7 Days
• High-Value Users (Have Already Spent 250 € in e-commerce store)
• Low-Value Users (Have Already Spent 120 € in e-commerce store)
• Very Low-Value Users (Have Spent Less than 50 €)
Next, we created a Cost-Per-Click strategy based on critical audiences. CPC spend for the remarketing campaign was prioritized based on audiences who were most likely to convert and make high-value purchases.
We created a new display banner that promotes free shipping for all audiences. The goal of this banner was to encourage users to move from consideration to conversion.
Lastly, we manually chose the ad placements for the campaign.
We observed the progress of our updated display remarketing campaign after one month of implementation to ensure that KPIs aligned with our objectives.
Using nearly the same ad spend as the previous remarketing campaign, our new strategy increased revenue by 425%.
The improved targeting of display ad placement resulted in an optimized ad spend. Though CTR decreased just slightly, the clicks that occurred converted 420% more.
94.7% Increase in retention
55,7% CPC decrease
More than 15k increase in revenue
425% Increase in Remarketing revenue
6.39% Average Conversion Rate from ads
Competing with several brands with larger budgets for online and offline marketing (TV, Radio, and Newspapers), LEV® needed to strengthen its online presence through increasing their organic positioning and drive more organic qualified traffic to the website.
In-depth keyword research for content production
The Codedesign SEO team worked start working closely with the content team to define and implement a content plan strategy highlighting the best performing keywords where LEV® would stand-out. After thorough keyword research, we’re able to expand LEV’s touch points in Search Engines to new lines territories of content in accordance with LEV’s goal to be perceived as a healthy lifestyle brand.
This content plan aimed at increasing the website authority for relevant topics for the business, the personas
and for every phase of the conversion funnel.
The content was produced taking into account the importance of TF-IDF, synonyms, term relationships and semantic distance, Co-occurrence and entity salience.
Optimization techniques applied
LEV®’s blog was ranking on Google’s First Page for the word “dieta” in 1 year.
Using a consistent strategy Lev website became a national reference online.
These different strategies resulted in a more efficient inbound and the exponential growth of traffic on the website for targeted keywords.
What we did
Align Saboreiaavida with a “healthy eating” and “well-being” rhetoric, and expand within these content lines by adding new topics & themes. Climb /Cozinhar to Google’s top 3 for “food recipes” to increase cross-selling for Nestlé products. We began our strategy six months in advance in order to index and capture Christmas related search queries.
With these guidelines in mind, we focused on applying a content strategy based on producing long, unique, and valuable content with search volume support. The website audiences were not analyzed to avoid the narrow effect of audience segmentation. Both websites are intended for the public, with simple and clear articles that can be read by everyone.
The Keyword optimized content strategy resulted in an 84% increase in Organic traffic alone.
Improved engagement was supported by simple metrics like the increased Average Time on Site, Pages/Session, and reduced Bounce Rate.
Tyrrells is a growing Residential & Commercial Property Inspections company from Sydney, Australia. Operating in such a competitive market, Tyrrells experienced a plateau in their online conversions and digital marketing efforts.
The challenge was to build a strategic paid search strategy that was effective at generated leads while combatting the high CPC for keywords in Australia.
Results were assessed after a 9-month campaign period (January to October).
The campaign successfully achieved the objective of a 10% increase in leads M/M.
Not only were the conversion goals met, but the client’s CPA was reduced by 9% in the process.