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WASHINGTON, DC, December 7, 2017—Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers, and other older generations, according to a new survey from Clutch, a leading B2B ratings and reviews firm.
About 81% of millennials surveyed—those ages 18 to 34—made a purchase after seeing or hearing an advertisement in the last 30 days. Baby Boomers and other generations over age 55, however, were not quite as influenced by advertising: Among those consumers, 57% made a purchase as a result of an advertisement.
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I've been working with Clutch Team for 2 years now. With no doubt they are a true leader in the space of independent and verified reviews of companies in software development and digital marketing industry. What makes Clutch stand out in a crowd is their process and methodology. They are very transparent and reliable and there is no place for flattering testimonials there. All of that give buyers great value and make Clutch a reliable tool to verify potential business partner before getting involved in a cooperation.
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