BITLOJIX

Estate Craft Marketing is a real estate agency that specializes in buying and selling properties in urban areas. They have been in the business for over 05 years and have built a strong reputation for delivering exceptional service to their clients. Estate Craft Marketing came to create online presence and enable there investors to reach them in the evolving digital era. 

Estate Craft Marketing was a recently launched new website and faced some challenges with SEO. Estate Craft's new website was not getting as much traffic as they expected, and they are not ranking high in search engine results pages (SERPs) for relevant keywords.

Designing a Website for Estate Craft Marketing

When designing a website for Estate Craft, it was important to keep in mind the target audience and the services they offer. Here are some key design elements considered:

1. Clear Navigation: The website should have a clear and concise navigation menu that makes it easy for visitors to find what they are looking for.

2. Responsive Design: The website should be mobile-friendly and responsive, so it can be easily accessed on all devices.

3. High-quality Images: Estate Craft should use high-quality images of the properties they are selling to showcase their portfolio.

4. Call-to-Action Buttons: The website should have prominent call-to-action buttons that encourage visitors to contact the agency for more information. 

5. Testimonials: Including testimonials from previous clients can help build trust and credibility with potential clients.

After launch of Website for a brief term SEO Optimization of Estate Craft Marketing was carried out during the phase took some key initiatives. 

1. A comprehensive SEO Audit Conducted for Estate Craft's website to identify any technical issues that may be affecting their search engine visibility. This can include checking for broken links, optimizing metadata, and improving website speed.

2. We reviewed their website content and ensured that it is optimized for relevant keywords. We also made sure that their content is unique and provides value to their target audience.

3. We tried to focus on building high-quality backlinks from reputable websites in the real estate industry. This can include guest posting, creating infographics, and participating in industry forums.

4. We Used Social Mediaplatforms like Facebook, Instagram, and Twitter to promote their services and engage with potential clients. We also used social media to share their blog posts and drive traffic to their website.

5. Since Estate Craft Marketing is a local business, optimizing their website for local search. This include creating local business listings on directories like Google My Business and Yelp, and using location-based  keywords in their website content and metadata. 

After implementing these strategies, Estate Craft Marketing saw a significant increase in website traffic and higher rankings in search engine results pages for relevant keywords. Their social media engagement also improved, and they were able to attract new clients through their online presence. Overall, their marketing efforts helped them establish a stronger online presence and drive more business to their agency.