AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. People shouldn’t need to download bulky software packages to monitor SEO efforts. Search drives a large portion of traffic for many websites and understanding how people come to your site is critical. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results.