ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. We cut our product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users.
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