Top SEO Dashboards in Use by the Best SEO Agencies Globally

In the past decade, implementing SEO dashboards and tools has not only been an add-on service that SEO agencies offer, but it has also become a must-have. SEO tools and dashboards give you insight into how your website's performance looks. It gives you a clear idea of how much effort you have put into marketing and what results it is driving in return. 

By carefully selecting the right SEO reporting tool, you will have long-term benefits for your brand as you can allocate resources to more effort-intensive tasks. Meanwhile, the SEO reporting tools will give you a sneak peek into your conversion events, click-through rate, Average time per session, increased users on the website, time spent on the website, backlinks, keyword position, traffic generation, technical optimisation and much more. In this blog, we will look into the highly popular SEO dashboards that top SEO firms are using in 2025.

Let’s See Which SEO Dashboards are Most Popular in 2025

#1: Whatagraph

The first SEO dashboard that many SEO agencies are using is Whatagraph. It is a highly practical and versatile analytical tool where companies can make sense of the scattered marketing data. It is a paid platform which offers advanced SEO features and capabilities, all at one place. One of the most effective features in this SEO dashboard is comprehensive integration. It can be integrated with other SEO platforms the agency is already using without requiring any third-party connectors. The integration of Whatagraph is possible with tools like Semrush, Google My Business, Google Search Console, Ahrefs, etc.

#2: Google Analytics

Google Analytics is a free analytics tool that SEO agencies use for optimising user experience, understanding their behaviour and improving overall website conversions. The companies can analyse the analytics metrics like the bounce rate, number of users, goal completion and much more. You can download customised reports from Google Analytics and share them with your marketing team, which gives you insight into features like page reports, conversions, events, etc.

#3: Google Looker Studio

Google Looker Studio is a dashboard used by several SEO firms as it offers customisation and free reporting based on the insights collected from the website. It is a highly flexible tool which allows you to pull data from third-party sources like Google Search Console, Google Analytics, etc. Based on the incoming data, it can create a customised dashboard which gives you insights into how your website growth looks. For example, if you want to create a dashboard that highlights the traffic source, keyword ranking and backlink growth all at one place, you can use Google Looker Studio, which will come in handy when you’re not able to understand the raw SEO data. 

#4: DataBox

The best SEO agencies employ the Databox SEO dashboard, which is a highly comprehensive and detailed business analytics tool used in marketing. It helps in the consolidation of marketing data into insightful and interactive dashboards. It is a highly versatile reporting platform where SEO firms can access the pre-built dashboard templates, integrate other marketing tools, create custom text widgets, and download customised reports. The customised dashboard and tailored reports give them insights into the organic growth of a website. 

Final Thoughts

SEO agencies are becoming highly versatile in offering advanced reporting so that you can track the progress and growth of your brand. By employing the top SEO reporting tools, the agencies give you access to the reporting insights that tell you how you should adjust your marketing efforts and tailor your strategy going forward. But to drive effective results from search engine optimisation for your website, you should find the top SEO agencies in UK for your brand, which you can browse from 10Seos, a third-party SEO firm listing website. You can find comprehensive details about the top SEO agencies in USA, top SEO agencies in India and much more.