These Are the Tools Every Top-Ranked SEO Company Uses (Updated 2025)

SEO guidelines and rules are changing rapidly as Google keeps updating them based on the changing technological landscape. By employing the best SEO tools, the SEO firms help brands outperform their competitors, improve brand visibility, chase the right opportunities and develop content which gets discovered, ranked and finally converts customers. 

If you are looking to win visibility, you should understand the right SEO tools which can help you gain traction for your website across various channels like AI platforms, YouTube, Google, etc. In this blog, we will discover the top SEO tools which are used by the best SEO agencies across the world.

Let’s Discover The Top SEO Tools Used by SEO Firms

Surfer

If you are looking for professional and highly advanced SEO tools, you can go for Surfer, which is a highly user-friendly SEO tool starting at just $99 per month. It is one of the brilliant tools for content optimisation and evaluating SEO blogs. It can help you boost the visibility of your website on various AI engines, such as ChatGPT, as well as on Google. The tool offers optimisation recommendations to SEO experts through which they can target certain keywords in the article which match the user intent. It also suggests headings, total word count and necessary keywords for the article through which website ranking will improve.

Semrush

Semrush is a highly advanced SEO tool and one of the highly adopted platforms by top SEO agencies. It includes AI search, PPC and SEO. It offers you one comprehensive platform where you can conduct competitor analysis, keyword research, intent analysis, content optimisation, and much more. The tool offers a limited free plan, but after this, you will have to pay a certain monthly fee to access all of its advanced features. You can track your brand’s performance across various LLMs like CoPilot, Perplexity, Gemini, ChatGPT, etc. It can measure the quote-level context and sentiment in your content across various platforms. It evaluates sources and citations which are used in AI responses. Along with this, you can discover the emerging topics and high-intent queries using the Semrush tool.

Ahrefs

It is one of the highly preferred and well-known SEO tools, which is considered best for backlink profiles and competitor site evaluation. Even if you are a beginner in the SEO field, you can use Ahrefs to track your website’s performance and your competitors’ website performance, so that you can understand whether you are lagging or performing better than them. The tool comes in three different pricing plans starting from the lite version, then the standard plan and then the advanced version. In the advanced pricing plan, you will have over 10,000 keywords, 50 projects and more advanced features which are not present in the lite and standard versions.

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