January 07, 2016
Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easi
Whenever possible, it’s better to use a single domain &
It should come as no surprise that the easier a URL is to read for humans, the better it is for search engines. Accessibility has always been a part of SEO, but never more so than today, when engines can leverage advanced user and usage data signals to determine what people are engaging with vs.
The requirement isn’t that every aspect of the URL must be absolutely clean and perfect, but that at least it can be easily understood and, hopefully, compelling to those seeking its content.
It’s still the case that using the keywords you’re targeting for rankings in your URLs is a solid idea. This is true for several reasons. First, keywords in the URL help indicate to those who see your URL on social media, in an email, or as they hover on a link to click that they’re getting what they want and expect
Second, URLs get copied and pasted regularly, and when there’s no anchor text used in a link, the URL itself serves as that anchor text which is still a powerful input for rankings.
Third, and finally, keywords in the URL show up in search results, and research has shown that the URL is one of the most prominent elements searchers consider when selecting which site to click.