Prompt Engineering for SEO: What Leading Agencies Are Doing Differently

Many SEO agencies today use artificial intelligence tools like CoPilot and ChatGPT to generate SEO content. The real game changer today is not using AI; it’s generating prompts effectively so that AI understands what you want. 

Top SEO agencies work with AI to generate optimised content. They provide intelligent prompts so that AI delivers high-quality people-first content. In this blog, we will understand how you can leverage prompt engineering for SEO that will boost search engine rankings for your website. 

Top Two Frameworks SEO Agencies Use to Write Prompts for AI

#1: CORE Framework

 CORE stands for Context, Objective, Role and Example. The CORE Framework is widely used by top SEO firms, where they generate prompts to increase their search rankings on engines. 

Under this framework, you need to provide some background information about what you require from AI so that the LLM models can understand the situation. The next step in this framework is to carefully define the goal of the output. It deals with specifying what you want from AI. The next element of this framework is ‘Role’, where you specify the level of expertise, tone, perspective and writing style required to generate the content. 

The final element of the CORE framework is ‘Example’, where SEO experts provide structure and reference. AI can follow the reference and structure of the example generously and create similar output based on your context and objective. SEO agencies use the CORE framework for writing email copies, LinkedIn posts, generating blogs and ad creatives for the marketing funnel. 

#2: CREATE Framework

There are altogether six elements in the CREATE framework, where C stands for Context and R stands for Role, which defines the role of AI while writing content. E stands for Example, A stands for Audience, T stands for Tone, while E is the end goal.

Using a CREATE framework for writing prompts for AI. You can generate compelling SEO content, long-form blogs, brand messaging and storytelling using this framework. By using CREATE, SEO experts guide AI tools on the specific voice, tone, length, structure and relevance they want in the content to generate engaging and credible blogs, articles, brand messages, etc. If you are struggling to write video scripts, block posts and content for sales pages, you can generate a prompt like-

Sample Prompt using CREATE

“You are an SEO content writer and writing a third-party long-form blog on B2B jewellery manufacturers. The audience comprises jewellery retailers and small jewellery businesses looking to reach jewellery manufacturers. The tone of the article should be informative and engaging. Begin with a compelling heading, followed by a short introduction, three certifications and jewellery hallmarks of jewellery manufacturers in India and conclude with a clear call-to-action.”

To Sum Up

Prompt engineering is not limited to prompt engineers only; top SEO agencies use AI to write white papers, LinkedIn articles, strategy breakdowns, conduct competitor research, write article summaries, generate marketing forecasts, etc. To improve search rankings using AI content requires a marketing brain that can assess the quality of the AI output. 

Each prompt engineering framework serves a different purpose, where some are good for structure, some for creativity, while some are highly effective for strategy. SEO agencies leverage prompt engineering to create content for ad copies, social media posts, email marketing, etc. If you are looking to hire a top SEO agency in USA, you can browse and compare among the best SEO firms on 10Seos, a comprehensive firm listing platform.