Legal SEO: How Law Firms Can Dominate Local Search

Whenever we find ourselves stuck in legal battles, be it estate planning, business disputes, family matters, criminal defence or anything that requires legal services from lawyers. In such cases, when users search for legal services online, they find the locally available law practice firms in the local search results. Users are automatically driven towards the top search results. Many of the law firms are independent practices that invest in local SEO (search engine optimisation) to stand out from their competitors and rank their business page in the local search results. How you show your legal practice business in the local search results requires a complete understanding and implementation of SEO, which we will discover in this blog. 

Why Invest in Legal SEO: A Step-by-Step Guide to Rank in Local Search

#1: Create a Google Business Profile to Rank in Google’s Local Pack

If you want a legal practice to rank in the local search, you should consider investing in local SEO. The first step towards local SEO is creating a Google business profile by creating a fully optimised Google business profile. You will be able to rank your firm in Google‘s local pack, where local businesses are showcased to users at the top of search results. You must fill all the sections in your profile, starting from phone number, address, business name, hours of operation, etc.

#2: Keyword Research and Competitor Analysis

The next step in the process is to conduct keyword research and analyse competitors’ business profiles to see which keywords people are actively searching for. By including relevant keywords related to legal practice like ‘Marital dispute lawyer in Kansas’, ‘Real Estate lawyer in Miami’, etc, you will be able to rank in local searches. Hence, you must focus on targeting keywords which have a higher search volume and strong local intent so that you can reach the right audience and clients who are looking for you.

#3: Optimise Website and Write SEO-focused Blogs, Articles, To-dos, Guide

If you have a website for your legal practice, you can post content like blog articles, what to dos, Legal guides, etc, for customers to reach you through organic marketing. By targeting relevant keywords with high search intent, you will be able to place your content at the top of the search results. However, you must know that SEO is not an overnight process, and it will take time to drive organic reach.

To Sum Up

In addition to what we discussed for Local SEO, some more tactics, like customer reviews and testimonials, will help you improve local SEO efforts. Your keyword research and competitor analysis must be done beforehand so that your implemented SEO strategy can drive the expected results. To find the top SEO firms in Miami for implementing legal SEO for your law practice, visit 10Seos, where we rank and review the top SEO firms in USA.