Is Human SEO Still Better Than AI SEO? Let's Find Out

In the race between AI SEO vs Human SEO, the combination of both overpowers the SERP rankings. It’s not about which is better; it’s about using an AI SEO strategy with human-written content to rule the search engine rankings in 2025. While AI is a good content writer since it works wonders on a lot of ML algorithms, it’s not a good strategist.

In this blog, we will see the difference between human SEO and AI SEO and why the combination of both is still a better choice for SEO in 2025.

Human SEO vs AI SEO: Why choose one over the other? 

SEO agencies are increasingly using AI to generate content for websites, articles, blogs, etc. By creating a solid base of content from AI, they add a unique point of view and perspective through human editing in the articles and blogs. The combination of both works well and produces much better content as compared to generating blogs and articles solely using AI without a human mind. 

According to top SEO companies, they tested that while AI is intelligent enough to understand user intent and generate text on your demand, it does not have its own mind. It doesn’t understand the purpose of your content and messaging unless you feed it to it. Without providing insightful and explanatory prompts, you cannot create meaningful and SEO optimised articles or blogs from LLMs. By providing strategic prompts to AI, you can create technically optimised SEO content that is good enough to rank in search engines.

Hence, choosing one over another is not a question here. It’s about using both with ample balance so that your content strategy works overall, and it can rank well in search engines.

Benefits of using AI SEO combined with Human SEO

Using AI in SEO can enable you to perform advanced data analysis, bring automation in content generation, keyword research, data analysis, and technical SEO. Along with this, it improves personalisation and predictive capability. By analysing massive datasets, AI can process and identify patterns that may easily be missed by humans when it comes to understanding competitors, emerging trends in the market, user behaviour, etc. 

Hence, by understanding the user intent patterns and insights, AI can create more personalised and optimised content that ranks well in search engines. However, its creativity is limited. By combining strategic thinking skills, creative storytelling, and emotional elements of humans in article and blog writing, the content can become more trustworthy and engaging for customers to read. 

To Sum Up

The combination of both approaches to generate blogs and articles for search engines is an excellent strategy, given that AI can handle routine optimisation and offer insightful information. Human writers can use AI to brainstorm ideas and leverage data-driven insights to create humanised articles and blogs. AI can be good for content, but humans offer quality. 

Hence, leveraging AI to assist with optimisation, writing content outlines, and generating content ideas can be effective. But the final product must come from humans, so that users can relate with the brand voice and message. Top SEO agencies understand how they can combine AI with human expertise to create compelling blogs and articles. You can look for top SEO firms in USA on 10Seos, a seo agency listing platform.