Hiring an SEO Agency? 7 Questions Smart Clients Always Ask

A good SEO company benefits you in improving your business portfolio as they can increase your website ranking on search engines and improve the overall recognisability of your brand. However, without reviewing the standing and reputation of an SEO agency, you might be wasting your time and marketing budget. 

How do you ensure that your hired SEO firm is worth the investment? Do you take a prior interview of the SEO agency you hire for your brand or do you just handover the responsibility without looking into them? In this blog, we talk about various talking points and smart questions a brand must ask before finalising the SEO agency. So let’s dive in and explore what these questions are!

Let’s Look at the 7 Questions You Must Ask an SEO Agency Before Hiring Them

Question 1: How will you cater to the audience in my market niche? 

Asking the SEO agency about how they will cater to the audience in your market niche can help you figure out if the SEO agency knows about audience research, competitor analysis, and creating a personalised strategy for your brand. It’s important to know that your hired SEO agency is not offering you a one-size-fits-all solution. They should create a personalised and tailored SEO strategy for your brand so that you can strategically cater to your target audience.

Question 2: Who do I contact when I have something to discuss?

It’s important to look into the key persons who will be handling your brand-related queries and implementing SEO. You should have the contact details and a direct connection with the point of contact person for the occasions you have something important to discuss related to your SEO strategy. The SEO agency should appoint a person to whom you can reach out in case of weekly meetings, updates or one-on-one conversations to discuss any future changes in the marketing strategy.

Question 3: How much time will the SEO strategy take to produce results?

The third question is related to the SEO strategy building and measurable results. You should ask the SEO agency about how much time it will take to drive results using this marketing approach. Let’s face it, even if the SEO strategy gives you 10 to 15% growth every month, it comes with a consistent pricing plan that you need to pay to your hired SEO agency. If you do not ask about the results and the timeline of deliverables, you do not know the exact time you are committing to the company in the hope of getting good results. Hence, you should inquire about the time it will take to drive measurable results from the SEO strategy.

Question 4: What kinds of SEO will you implement for my brand?

You should learn about various SEO strategies that exist and the ones that will be implemented for your brand. Among different types of SEO strategies, there is on-page SEO, off-page SEO, technical SEO and content optimisation, which work collectively to drive measurable results.

Question 5: What if I don’t know which marketing strategy will suit my needs?

Many brands don’t have an in-depth idea about various marketing strategies that may fit their brand’s needs. However, it’s wise to ask your SEO firm about various marketing tactics that will work for your brand. They can help you create a tailored plan for your brand that comprises marketing strategies like SEO marketing, performance marketing, paid marketing, etc

Question 6: How can I track the success of my SEO strategy?

You should learn about the key performance indicators which are effective to track the success of your SEO strategy. You can learn about this by asking your point of contact person from the SEO agency. They will help you understand the key performance indicators and the results they are driving every month.

Question 7: Can you show me the examples of other brands that have taken SEO services from your firm?

You should get to know the portfolio of the hired SEO firm for your brand. You can ask them to show you the results of other brands they have served in the past. This will give you a clear idea of how they deliver results using the SEO strategy.

To Sum Up

You can browse and compare the top SEO firms in USA from the 10Seos website based on their service, experience and expertise. It’s a collective platform where you can locate various SEO firms from all over the world serving potential clients and brands in the food industry, cosmetics, manufacturing, real estate, electronics, fashion, on-demand services, etc.