Growth Hacker is the new VP Marketing

By


 

Growth Hacker is the new VP Marketing

The stakes are huge because of “super platforms” giving access to 100M+ consumers. These skills are invaluable and can change the trajectory of a new product. For the first time ever, it’s possible for new products to go from zero to tens of millions users in just a few years. Great examples include Pinterest, Zynga, Groupon, Instagram, Dropbox.

New products with incredible traction emerge every week. These products, with millions of users, are built on top of new, open platforms that in turn have hundreds of millions of users – Facebook and Apple in particular.

Whereas the web in years back consisted of a mere 16 million users on dialup, today over 2 billion people access the internet. On top of these unprecedented numbers, consumers use super-viral communication platforms that rapidly speed up the proliferation of new products – not only is the market bigger, but it moves faster too.

Before this era, the discipline of marketing relied on the only communication channels that could reach 10s of millions of people – newspaper, TV, conferences, and channels like retail stores. To talk to these communication channels, you used people – advertising agencies, PR, keynote speeches, and business development.

Today, the traditional communication channels are fragmented and passé. The fastest way to spread your product is by distributing it on a platform using APIs, not MBAs. Business development is now API-centric, not people-centric.

Whereas PR and press used to be the drivers of customer acquisition, instead it’s now a lagging indicator that your Facebook integration is working. The role of the VP of Marketing, long thought to be a non-technical role, is rapidly fading and in its place, a new breed of marketer/coder hybrids has emerged.

Top SEO firms

Leave a Reply

10SEOS Blog

Most Popular

How to Increase More Followers on Twitter?

How to Increase More Followers on Twitter?

Social media marketing is the ultimate solution that marketers are targeting to promote their brands...

Why do small businesses need a strong brand identity?

Why do small businesses need a strong brand i...

Brand Identity is something which is as important for small businesses as it is for the large busine...

How to Plan And Execute Welcome Emails Efficiently!

How to Plan And Execute Welcome Emails Effici...

On an average, welcome emails get maximum 50% as high open rate. However, just like a person, welcom...

EBay Motors: To Set You List For Vehicle Selling Process

EBay Motors: To Set You List For Vehicle Sell...

Ebay motors, although allow you to list your vehicle for the purpose of selling easily, but the whol...

Branding: Create a Compelling Story for your Startup that the Media will love

Branding: Create a Compelling Story for your ...

In order to create that sensation around your brand, it is essential to getting stories out to media...

Directory listing counter is continuously increasing, be a part of it to gain the advantages, 4403 Companies are already listed.

HELP - (619) 798-6892 | Skype: virtuousreviews