Google Launches New Search labels for Coupons and Promo Codes

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Google Launches New Search labels for Coupons and Promo Codes

According to the Google report, most buyers like to compare prices from different merchants and then decide where they want to buy the product they need. Especially, US buyers because almost 43% of them look for sales and offers.

A mobile search for “shop holiday party dresses” loads colorful results. The screen scrolls down to a red dress option with a special offer label, clicks the item and copies a coupon code.

The motive of this update is to enhance shopping experiences for users. It will help users to compare prices in the SERPs. For example, if you want to buy headphones then the search engines can provide you results from different merchants with the offers and discounts ongoing on the headphones. 

A mobile search for “shop speaker jbl tune 130nc” shows results for speakers. It scrolls down to an “online stores” section, where the color “white” is selected from a drop-down menu and a graph shows different price ranges.

Google is also enabling you to clip your coupon codes so that you can use them when you are ready to buy. The need for this promotional badge is for US shoppers because they rely an average of 60% of US shoppers rely on Google for shopping.


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