According to the Google report, most buyers like to compare prices from different merchants and then decide where they want to buy the product they need. Especially, US buyers because almost 43% of them look for sales and offers.
The motive of this update is to enhance shopping experiences for users. It will help users to compare prices in the SERPs. For example, if you want to buy headphones then the search engines can provide you results from different merchants with the offers and discounts ongoing on the headphones.
Google is also enabling you to clip your coupon codes so that you can use them when you are ready to buy. The need for this promotional badge is for US shoppers because they rely an average of 60% of US shoppers rely on Google for shopping.
Your information will not be shared by any 3rd parties.
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