Ecommerce SEO: Product Page Optimisation That Converts

Suppose you start an ecommerce business and build a full-fledged and functional website. Now, when customers search for a product, the search engine shows top-ranking websites selling “that” product instead of your website. Now, you must wonder about the website ranking on the internet and the way it gets shown to potential customers. This is where SEO comes into play. SEO is Search Engine Optimisation, which works on Google’s algorithm based on which it ranks websites on SERP (Search Engine Results Page). 

The top Ecommerce SEO firms help businesses improve their online presence and discoverability by optimising the product pages. So, let’s dive in and understand how it’s possible and the way product optimisation works for ecommerce websites.

SEO Practices for Ecommerce: Top SEO Firms Share Tricks for Product Page Optimisation

1. Descriptive Keywords in Product Titles

You should use long tail keywords in your product description titles as well as URL so that you can target users with a high purchase intent.

The product titles and descriptions on the product pages should have keyword-rich titles. These should be the keywords which will be used by potential customers who are searching for a particular product. Make sure to write for both users and search engines so that you can maximise your reach and overall website visibility.

2. High-Quality Images, Videos and Keyword-Rich Description

The product pages in your e-commerce website should always have high-quality videos and images. You should write appropriate alt text and a descriptive file name for the images and videos so that search engines can read the titles coherently and show your website to potential customers. By writing meaningful descriptions with relevant keywords for the images, you will have a high probability of reaching potential customers, even those who have turned off images on their devices. But by matching their search intent, the search engine will recommend your website to the users who have a purchase intent.

3. Add FAQs and More Product Details 

Some other product page optimisation tips shared by top SEO agencies are to include a detailed FAQ section so that you can address common inquiries of customers. In addition to that, you should keep all the necessary information on the product page related to the product itself, like its colour, size, delivery details, pricing, etc.

4. Add CTAs (Call-to-Action)

Including relevant CTA is important in the product page so that the customers can be driven to complete further steps and make a final purchase decision

To Sum Up

Without investing in SEO, your website will not rank higher in search results, and you will struggle to reach customers. Investing in SEO will impact the conversion rate, organic traffic and overall brand visibility. SEO is not going anywhere, even after AI, because now, top SEO firms in Miami help businesses optimise the content for AI engines, which leads to higher conversions and traffic. At 10Seos, a top SEO firm listing website, you can discover and compare top SEO agencies in Miami to leverage their SEO services for your business. So head there now and start making a list of potential SEO firms you want to work with!