Backlink Building in 2025: What the Top SEO Companies Actually Do

In the past few years, search engines have evolved so much and continue to do so. However, now, there is a change in perspective concerning SEO strategy as it requires focusing more on quality over quantity. By including relevant backlinks coming from trustworthy sources, you can build your website’s authority and establish trustworthiness among customers. The low-quality backlinks can really hurt your website, especially influencing its credibility. 

Google engines do not recognise the sheer volume of backlinks, but they do prioritise relevance and quality. The top SEO firms are well-equipped to understand how bad or poor-quality backlinks can hurt the websites’ authority. In this blog, we will understand the top strategies used by SEO companies in USA which they employ for building backlinks in 2025. We will discover what works for them and what doesn’t, which is possible by identifying the common failures and successes when it comes to backlink building. 

Top Backlinking Strategies: How Do Top SEO Firms Succeed?

Determine What Kind of Content is Rewarded by Google

Publishing thin content on your website in the hope of generating backlinks is not as productive as you make it out to be. It does not create any value for visitors and hence, Google doesn’t reward such content. If your content is not relevant and valuable to the visitors, it is just superficially written to generate backlinks. Google will not value its authority. You will also see a dip in the rankings due to poor-quality content and missing relevance.

Backlink from Irrelevant Websites 

You should refrain from building links from websites which are irrelevant and not related to your industry niche. For example, if you are running an e-commerce website and write blogs on fashion, accessories, clothing, etc. Now, a backlink from an IT company website offering SaaS applications will not benefit you in any way. Hence, you must focus on securing links from industry-specific websites and legal publications, which can improve your website's authority and relevance.

Local SEO for Authority and Inviting Credible Backlinks

You need to focus immensely on local SEO for local search visibility and discoverability of your website. Through geo-targeted SEO, your website will attract link building from local directories, blogs and business listing websites like 10Seos. Top SEO firms in USA focus on implementing local SEO for websites to gain popularity among local communities, people and agencies. 

To Sum Up

You can get credible backlinks from local businesses, websites and third-party platforms. It’s crucial to build professional networks with industry experts, which will give you potential backlink opportunities. Top SEO firms in USA emphasise creating valuable, relevant and meaningful content which can engage visitors and compel them to stay for long. You can share content on social media channels to attract visitors and build authority for your website. At 10Seos, an seo firm listing third-party platform, you will find the best seo agencies USA, to help your business build credibility and authority that customers can trust and rely on.