AI Content: What the Best SEO Agencies Use (and What They Avoid)

Is AI content harmful to your website ranking? Or is it vice versa? We bring you proven examples of how top SEo companies in the world leverage AI to improve their search rankings. However, there are some elements that you need to consider before using AI content directly on your website. 

To improve the SEO search ranking of your website, you can adopt our well-researched and proven strategies. In this blog, we will tell you how top SEO firms use AI content on their websites and the steps they avoid. Let’s understand how you can leverage AI for your website. 

5 Tried and Tested SEO Strategies Surrounding AI: Let’s See What SEO Firms Advise

#1: Use Relevant and Reliable Content

Top SEO firms offer key considerations that brands must consider if they want their websites to rank better on search engines. SEO firms advise to include relevant, reliable and helpful content in the website generated from artificial intelligence tools like ChatGPT, Copilot, etc. Abiding by the quality standards and criteria set by Google for SEO ranking can help you improve your website’s ranking. While AI does not directly influence the dip in your rankings, it does influence the quality of the overall content that you use on your website.

#2: Human Oversight is Crucial

Without human oversight, using AI-generated content on your website may not be as beneficial as you deem it to be. AI-powered content on your website needs proper human oversight, their personal experience and unique insights. This is so that they can refine the AI draft to add real examples that relate to the overall user intent. By refining AI-created content, you can offer a unique perspective in your website content that AI could not provide. 

#3: Follow E-E-A-T

While some say that Google keeps changing its rules for SEO, what remains consistent is its EEAT framework, i.e., Experience, Expertise, Authoritativeness, and Trustworthiness. Abiding by this framework is the key to delivering quality content. Quality content ranks better in search engines and sets you apart from competitors. While AI content abides by this framework to some extent, there is a need for human expertise and experience to modify the content accordingly to meet the quality standards of Google SEO rules. 

#4: Using AI to write long-form content

It’s a practice that most top SEO firms avoid. Using AI to write long-form content can impact search rankings, as AI provides duplicated content that Google may flag as spammy. Using detailed and better prompts can help AI understand user intent, overall goal and the aim of the content. Many users can use the same AI tool to create content in their industry niche. It becomes repetitive and stops serving real value to consumers. Hence, your website needs human insight in addition to AI to write long-form content.  

#5: AI tools to Conduct Background Research and Filtering Keywords

AI tools are an effective platform to conduct background research and also do a keyword analysis. In addition, AI tools can help you adopt research strategies and filter primary and secondary keywords to be included in your website content. It helps you in the overall content creation process, where the AI tools can create short tail and long tail keywords to help gain traction from customers and improve visibility in search rankings.

To Sum Up