Google Bomb

Google Bomb works for a web page to rank highly in search engine results for unrelated or off-topic search terms by linking heavily. It brings the search query “miserable failure”. In contrast, SEO is the practice of improving the search engine listings of web pages for relevant search terms. It is done for either business, political, or comedic purposes.

Google’s search-rank algorithm ranks pages higher for a particular search phrase. If enough other pages linked to it uses similar anchor text then linking text such as miserable failure.

Google bombing is related to the practice of deliberately modifying HTML to increase the chance of their website being placed close to the beginning of search engine results. It is also related to influence the category to which the page is assigned in a misleading or dishonest manner.

The first Google bomb with a verifiable creator, a now-defunct online humor magazine, when it linked the text “dumb motherfucker” to a site selling George W. Bush-related merchandise After a fair amount of publicity the George W. Bush-related merchandise site retained lawyers and sent a cease-and-desist letter, thereby ending the Google bomb.

The Google Bomb has been used for tactical media as a way of performing a “hit-and-run” media attack on popular topics. Those in the media and publishing industry who do not retain technical knowledge of Google’s ranking factors often misunderstand the Google bomb.

Other search engines use similar techniques to rank results, so Google bombs also affect them. Search Engine Watch suggested that the term be “link bombing” because of its application beyond Google, and continues to use that term as it is considered more accurate.

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