October 27, 2016
Powerful brand image is crucial for successful blogging. It is essential because successful blogging is a lot like mentoring. Blogging itself means advising or providing knowledge to the readers about anything which may attract their attention directly or indirectly. To make blogging a success, brand image plays a vital role. Brand image helps you to achieve Rankings And Reviews For Best SEO Companies And Services.
Ideally your blog readers should look upto you for advice and solutions to their problems or grievances as a blogger or an professional working in Top SEO Company. A successful blog post can must leave a great impact on the reader’s mind so that they start having a trust on your brand. And inspite of availing same kinda products from different richer and powerful brands, they choose your brand to be best .
But this will happen only and only if, you put in all your efforts and start working intentionally on building your brand image. Branding is so much important from an SEO perspective. Branding not only make a brand perfect to achieve higher ranks in search engine result pages but also safeguards a brand from google penalty, even if the brand have violated Google’s guidelines.
Here are a few tips, which will help you build a powerful brand image with successful blogging:
Powerful brands always have powerful stories beside their existence. They have a clear reason and a purpose to do business. A brand’s story is always like they set a connection with their audience and help them to own brand’s experiences.
Whatever we do have a strong purpose behind them. Without any reason or motive, nothing can be done successfully. If you do not have any motive or reason behind what are you doing right now, then start working harder to get a reason.
Along with a purpose in mind, you need to have some core values as an successful marketing blogger; some of them are listed below:
To find the best and most useful products for my audience that can help them succeed.
To only endorse and promote products that I have tried myself and have full confidence in.
To be empathetic towards my readers, understand their needs and help them solve their problems.
Listing down your core values and sharing them with your audience helps you build trust and immediately connect with your ideal readers. It becomes more easy to understand your core values, if you have a powerful story and purpose behind your business.
A brandable URL not only gives you a unique identity, while clearly representing your core offer, but also makes your brand name easier to remember.
The other aspect of a strong online brand image includes an eye-catching logo, which represents the mood of your brand, and a website design that is not only pleasing to the eye but also makes it easier for your readers to focus on your content and the actions that you want them to take.
You need to be precise about the colours you choose for both these aspects of your brand, especially the logo.
You can even make use of many websites which will help you get a brandable domain name and a slogan to your brand, which will further help your audience to remember your brand name.
There are various topics on which debates can be conducted to solve the issues of content, like: long post vs. short post, user vs. google or quantity vs. quality. These topics are never ending.
To become an authority in your niche and establish a powerful brand image, you need to create content that solves problems of your audience so comprehensively that they become life-long fans and always seek your advice when they’re stuck.
Longer content have great emphasis as compared to shorter content. Short content too plays a superb role when it comes to those brands who are established and known to people since years. As a start up company, you need to little elaborative and descriptive so as to build your brand image.
The other reason why you need to create longer content is search engine traffic. More than 75% of users click the first three results on a search page. And you’re much likelier to land a spot in the first 3 search results if you create longer content.
Adding snapshots, data references and infographics to your content, helps your blog look more attractive and eye-catchy. It helps reducing words from your content and make your content look visual.
Publishing 2000+ word blog posts is great. But when you’re putting so much effort in creating blog content, why not make it truly epic by backing your arguments with data references and explaining your tips with snapshots.
Doing this will not only add more weight to your content, but will also make it look better than your competitors. Most bloggers take the easy route by just telling people what to do.
Using these tricks, you can raise the bar of your blog post and help your audiences understand what have you written in the content more easily.
Borrowing credibility from various well known SEO professionals of other authority sites, help you build your brand image, apart from getting backlinks to your website. Guest blogging may not be a SEO strategy anymore but, it is a great way to get yourself featured on various well known brand’s websites.
You can borrow credibility from them to raise your websites’ followers and get yourself known to many readers above than your targeted audience. When you guest blog onto any other authority’s site, you are look upon by various audiences other than those who are your followers, and if they like your blog post then they will surely follow your brand’s blogs too.
If you’re looking to strengthen your brand image and connect with your target audience, I strongly recommend starting a Facebook group of your own.
Promote your group using Facebook ads and try building a community around your brand. Engage with them regularly, share your knowledge and answer their questions.
In addition, start weekly Facebook Live sessions on different topics and invite people to ask questions. Give them live demonstration of your expertise.
Facebook is the biggest platform so far to build the audiences from the scratch. Facebook also have a large number of people who engages themselves into various kinds of groups and get associated with varied communities. These people actively participates in the conversations held in the group chats.
It doesn’t matter if you’re an affiliate marketer, a business coach or a product seller, the strength of your brand image will always have a direct impact on your sales and revenue numbers. The stronger the brand, the better the results. Which is why branding should be one of your primary concerns while starting a new blog or online business.
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